ATLANTA - Coca-Cola Company said Tuesday it has acquired the Seagram's line of non-alcoholic mixers from the brand's European owners, Diageo PLC and Pernod Ricard SA.
The deal calls for Coke to acquire Seagram's club soda, seltzer, tonic and ginger ale brands. Terms of the all-cash transaction were not disclosed.
Coke also said it had signed a licensing agreement with Pernod Ricard for long-term use of the Seagram's trademark, which was not part of the sale.
Coca-Cola bottlers already distribute about 75 percent of the Seagram's mixers in the U.S.
British-based Diageo and Pernod Ricard of Paris continue to own Seagram's alcohol brands, including Captain Morgan Original Spiced Rum, Crown Royal and Sterling Vineyards.
Vivendi Universal sold Seagram's beverage business to Diageo and Pernod Ricard in December.
Wednesday
July 9th, 2025
9:19PM
