Regal Cinemas, Coca-Cola sign 7-year exclusive deal

ATLANTA - Coca-Cola Co. said Tuesday it had signed a seven-year agreement to become the exclusive soft drink and water supplier to Regal Cinemas Inc. <br> <br> Coca-Cola said the Regal account was a win from Pepsico Inc., maker of Pepsi-Cola. <br> <br> Coca-Cola&#39;s revenue expectations from the agreement with the 302-theater chain aren&#39;t being disclosed. The agreement includes concession sales and showings of ads before film screenings. <br> <br> Coca-Cola said it already had agreements with United Artists and Edwards Theatres, which are two of Knoxville, Tenn.-based Regal Entertainment Group&#39;s three units. <br> <br> Last month, Pepsico dealt Coca-Cola two blows in the cola war. United Airlines replaced Coca-Cola with Pepsi on all its flights, and the National Football League ended a 19-year sponsorship relationship with Coca-Cola in favor of Pepsi. <br> <br>