Barber ice cream brand discontinued; Mayfield Dairy to replace brand

BIRMINGHAM, Ala. - Dean Foods Co. said it would quit using the Barber Dairies name for ice cream, replacing the brand with a sister line, Mayfield Dairy Farms. <br> <br> Mayfield President Scottie Mayfield said consumers respond better to the Mayfield brand name. &#34;We don&#39;t know why, but Mayfield (products) seem to be more popular than Barber&#39;s,&#34; he said. <br> <br> The Birmingham-based Barber Dairies and Mayfield of Athens, Tenn., are divisions of Dean Foods, which merged last year with Suiza Foods Corp. and is based in Texas. <br> <br> The change was announced Monday. <br> <br> The decision to let the Barber brand melt away came after a two-year alliance between Barber and Mayfield, during which a limited amount of Mayfield ice cream was distributed by Barber in Alabama. <br> <br> Mayfield and Barber executive Johnny Collins said there were no plans to eliminate the Barber brand of milk or other dairy products. <br> <br> Barber Dairies was founded in 1921. <br> <br>