ATLANTA - Blimpie International is dropping Coca-Cola from its 1,900 sandwich outlets in favor of Pepsi.
Blimpie president Jeff Endervelt said yesterday that Pepsi gave his Atlanta-based company a better deal.
Coca-Cola has supplied Blimpie since the chain opened in 1964.
It sought a temporary restraining order Monday to prevent the switch. A Fulton County judge would not stop the change, which is under way.
Endervelt was part of a private investor group that completed the purchase of Blimpie late last month.
Coke plans to seek arbitration under its contract with Blimpie.
Endervelt said Blimpie officials believe the contract allows a change right away. The company hopes to finish the switch within 60 days.
Friday
January 10th, 2025
5:17AM
