ATLANTA - Rich's will be experimenting with something new at one of its Atlanta area department stores, although it's old hat to the chain's staunchest rivals - discount stores. <br>
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In a trial run this fall at Town Center in Kennesaw, Rich's will have shopping carts and central checkout lanes. <br>
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Department stores increasingly are mimicking discounters and moderately priced retailers, offering reduced prices and in-store inducements like checkout lanes and shopping carts. <br>
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Federated Department Stores, the parent company of Atlanta-based Rich's as well as Lazarus and Goldsmith's, began testing carts and central checkouts last year at a Lazarus store near Columbus, Ohio. The company deemed the test successful and will bring the features to 10 to 15 Federated stores, including the local Rich's test site.