Rich's to experiment with shopping carts

ATLANTA - Rich&#39;s will be experimenting with something new at one of its Atlanta area department stores, although it&#39;s old hat to the chain&#39;s staunchest rivals - discount stores. <br> <br> In a trial run this fall at Town Center in Kennesaw, Rich&#39;s will have shopping carts and central checkout lanes. <br> <br> Department stores increasingly are mimicking discounters and moderately priced retailers, offering reduced prices and in-store inducements like checkout lanes and shopping carts. <br> <br> Federated Department Stores, the parent company of Atlanta-based Rich&#39;s as well as Lazarus and Goldsmith&#39;s, began testing carts and central checkouts last year at a Lazarus store near Columbus, Ohio. The company deemed the test successful and will bring the features to 10 to 15 Federated stores, including the local Rich&#39;s test site.

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