ATLANTA--(BUSINESS WIRE)--Aug 13, 2025--
In a category long dominated by legacy brands and artificial additives, a new national survey reveals a powerful shift: U.S. pediatricians overwhelmingly prefer the ingredient profiles in Genexa’s pediatric pain and fever liquid medicines over those in Children’s Tylenol ® top-selling comparable products. Genexa is the first clean medicine company, revolutionizing the over-the-counter (OTC) medicine aisle by making medicine with the same effective active ingredients as the leading brands, but without any artificial additives.
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A new national survey reveals U.S. pediatricians overwhelmingly prefer the ingredient profiles in Genexa’s pediatric pain and fever liquid medicines over those in Children’s Tylenol® top-selling comparable products.
The results of this study—drawn from a double-blind national survey of U.S. pediatricians (FRC 2025) — found that an overwhelming majority of respondents prefer Genexa’s oral suspension ingredient profiles for treating their own patient’s pain and fever over the ingredient profiles in Tylenol ® 's top-selling comparable products 1.
“This should be a wake-up call for the industry,” said David Johnson, CEO and Co-Founder of Genexa. “Pediatricians are sending a clear message: it’s time to change our medicines. We are so proud to be the first company to make clean medicine because we believe that no parent should have to choose between clean ingredients and effective relief.”
A Moment of Trust in Pediatric Care
The survey results arrive as transparency and ingredient awareness take center stage for parents and healthcare providers. With 88% of parents identifying pediatricians as their most trusted source for children’s health advice 2, these pediatrician preference results signal a strong alignment between medical guidance and parental values.
“Fewer artificial additives isn’t a trend, it’s a clinical and parental priority,” said Dr. Shayna Smith, board-certified pediatrician and Genexa partner. “Genexa reflects what we as doctors want to see more of: clean, simple, and effective formulas for acute symptom relief.”
The Brand at the Center of a Clean Medicine Movement
These findings reinforce broader market trends: clean label products, those made with familiar, simple ingredients and without artificial additives, are growing faster than their conventional counterparts 3. Genexa is leading that shift in the medicine aisle, offering children’s medicine from pain relievers to cold and flu treatments that are made with the same effective ingredients as traditional brands, but without additives such as artificial preservatives, artificial sweeteners, dyes, or common allergens. With high standards for safety and efficacy, Genexa gives families a new choice that aligns with their health priorities without compromise.
“Knowing that the medical professionals who have made a commitment to children’s health prefer our ingredients is incredibly validating,” added Johnson. “We hope this empowers even more parents to make the switch to clean medicine.”
Genexa’s full line of products are available at retailers nationwide including Target, Walmart, Whole Foods, Walgreens, CVS, and more as well as Amazon. For more information on the survey results and to learn more about Genexa's commitment to clean medicine, please visit genexa.com.
About Genexa:
Founded with the goal of revolutionizing the medicine aisle, Genexa makes medicines with the same effective active ingredients as leading brands, but without artificial additives including artificial preservatives, sweeteners, and dyes. Made in the USA with globally sourced non-GMO ingredients, Genexa medicines are certified gluten-free and free of the top 9 common allergens. As a Certified B Corp, Genexa is leading the clean medicine movement and setting a new standard for what goes into children’s and family health products.
1 The ingredient lists that the pediatricians reviewed in the children’s pain and fever category were from the following products: Children’s Tylenol Pain + Fever Suspension (Dye Free Cherry); Children’s Tylenol Pain + Fever Suspension (Dye Free Natural Apple); Children’s Tylenol Pain + Fever Suspension (Grape); Genexa Kids’ Pain & Fever (Blueberry and Cherry). The ingredient lists that the pediatricians reviewed in the infants’ pain and fever category were from the following products: Infants’ Tylenol Pain + Fever Suspension (Dye Free Cherry); Infants’ Tylenol Pain + Fever Suspension (Grape); Genexa Infants’ Pain & Fever (Blueberry and Cherry).
2 2023 RAPID National Survey, Stanford University, https://rapidsurveyproject.com/article/pediatricians-are-essential-supports-for-families/
3 2024 Clean Label Products Driving Retail Sales as They Gain Preference Among Consumers, Acosta Group, https://www.acosta.group/clean-label-products-driving-retail-sales-as-they-gain-preference-among-consumers/
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KEYWORD: UNITED STATES NORTH AMERICA GEORGIA
INDUSTRY KEYWORD: BIOTECHNOLOGY PHARMACEUTICAL FITNESS & NUTRITION HEALTH
SOURCE: Genexa
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PUB: 08/13/2025 09:02 AM/DISC: 08/13/2025 09:02 AM
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