ATLANTA--(BUSINESS WIRE)--Jan 7, 2025--
FLOR®, a high-end area rug brand for homes, offices, and every space in between, today launches its Winter Collection to usher in the season’s interior trends. The collection embraces mixed materials, rich textures, and timeless aesthetics for customers to curate their own design style.
The Winter Collection features fresh launches, including:
- Modern Maze: Curves are in. This area rug style allows customers to add a modern twist to interiors with its clean lines and curved shapes. Available in Flint and Dune.
- Drawn To You: Is there anything more timeless than neutrals? This effortless area rug style brings calm and comfort to any room. Available in Bone and Midnight.
- Clouded View: Add richness, warmth, and depth to your space. The area rug style features deep browns and mulled reds – an easy way to integrate on-trend colors into your space. Available in Bone/Spice, Bone/Dune, Bone/Tawny, and Bone/Nimbus.
- Crossed Signals: Pops of color? That’s a trend we can get behind. Whether your area rug is an accent piece or the main attraction, add a splash of color with this playful style. Available in Bone/Maize, Fawn/Tundra, and Bone/Black.
“Our Winter Collection features a mix of bold patterns and subtle accents to help our customers find their design expression,” said James Pope, General Manager at FLOR. “At FLOR, we believe your area rug should be able to handle daily life and do it with style. That’s why each tile is crafted from durable, easy-to-clean materials, so that your rug can stand up to everyday messes and grow alongside you.”
The newest collection also features fan-favorite styles at a reduced price, including It’s Snow Problem, Trade Winds, Tuxedo Pocket, and more.
Winter Social Spotlight: A Fresh Design Perspective
The brand’s Guest Stylist for the Winter Season is Diane Rath, owner and principal designer of The Rath Project. Rath collaborated with FLOR to style a family home with her favorite FLOR rugs and accent pieces. The spotlight showcases Rath’s rug choices, plus her tips for creating a home that brings out the unique personality of each family member – keeping in mind form and function.
“Working with the FLOR team for the Winter Catalog photoshoot was a really fun process,” said Rath. “Once we chose each rug, the process of layering in all of the other design elements started, and we infused our own style and spin onto it – the space turned out great!”
Based in Connecticut and New York, The Rath Project is an interior design firm that focuses on creating harmonious homes for the whole family. Known for eclectic, fun, colorful, and whimsical interiors, the firm pushes their clients outside of the box while always making sure to capture their vision.
“When designing family-friendly homes, I often turn to FLOR for its durable yet playful rugs,” Rath continued. “FLOR is perfect for busy families and lifestyles. It’s super flexible and easy to clean. If a stain won’t come out, just replace a square. The customizability is also a huge plus when it comes to unique sizing and cuts – and it’s sustainable. They have it all.”
The Winter Collection is now available for purchase online at the link here.
About FLOR
FLOR®, the premium design brand of Interface®, has brought high-end area rugs to homes, offices, and every space between since 2003. FLOR carpet tiles are beautiful, easy to install, and responsibly sourced. Our customizable designs are engineered for high-traffic spaces, from family rooms to conference rooms. For more information, visit FLOR.com.
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CONTACT: Katie Huff
Trevelino/Keller
404-214-0722 x 102
KEYWORD: CONNECTICUT NEW YORK GEORGIA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: HOME GOODS OFFICE PRODUCTS OTHER RETAIL SPECIALTY LIFESTYLE CONSUMER OTHER CONSUMER RETAIL
SOURCE: Interface, Inc.
Copyright Business Wire 2024.
PUB: 01/07/2025 09:00 AM/DISC: 01/07/2025 09:03 AM
http://www.businesswire.com/news/home/20250107905094/en
