ROME, Ga.--(BUSINESS WIRE)--Jul 22, 2024--
Summit Hill Foods announces the appointment of Kyle Peterson as its new chief marketing officer. Peterson brings over 20 years of marketing and food industry experience.
As chief marketing officer, he will lead and oversee all marketing, advertising and digital activities at the company. He will also be responsible for developing innovative strategies to enhance awareness and drive revenue growth across Summit Hill Foods’ retail brand portfolio, including Better Than Bouillon ®, The Original Louisiana Brand Hot Sauce™ and Better Than Gravy ®.
“We are excited to have someone with Kyle’s experience and track record of success join the Summit Hill Foods team,” said Steve Goodyear, President and CEO, Summit Hill Foods. “We look forward to the continued growth of our brands and business under his marketing leadership.”
Throughout his career, Peterson has held senior marketing leadership and brand management positions at several leading companies in the consumer packaged goods industry, including InnovAsian Cuisine, SunOpta Inc., Post Consumer Brands and General Mills. Most recently, Peterson held the role of senior vice president of marketing at InnovAsian Cuisine where he led the marketing organization, spearheaded corporate marketing initiatives and developed growth strategies to support business transformation and expansion plans.
“I am thrilled to join the Summit Hill Foods team and look forward to the opportunity to work on such strong brands,” said Peterson. “I am excited to leverage my experience to support and accelerate the company’s already strong momentum of growth.”
Peterson received a Master of Business Administration in Marketing and Finance from the Kellogg School of Management at Northwestern University.
About Summit Hill Foods:
Summit Hill Foods is a leading branded food company with nationally recognized brands: Better Than Bouillon ®, The Original Louisiana Brand Hot Sauce™ and Better Than Gravy ®. In addition to the retail brand portfolio, Summit Hill Foods serves as a flavor-first solution provider and trusted ingredient supplier to foodservice distributors, manufacturers and restaurants. To learn more, visit SHFoods.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20240722600241/en/
CONTACT: Lindsey Hoverter
KEYWORD: GEORGIA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: MARKETING ADVERTISING RETAIL COMMUNICATIONS SUPERMARKET FOOD/BEVERAGE
SOURCE: Summit Hill Foods
Copyright Business Wire 2024.
PUB: 07/22/2024 10:46 AM/DISC: 07/22/2024 10:46 AM
http://www.businesswire.com/news/home/20240722600241/en
