DORAVILLE, Ga.--(BUSINESS WIRE)--Oct 1, 2024--
Serta Simmons Bedding (SSB), LLC, one of the world’s leading sleep companies, is introducing the all-new Tuft & Needle (T&N) mattress collection, with dynamic aesthetics, powerful technologies that include the brand’s new T&N Flex Foam™, and new cooling features to give consumers premium products at an unbeatable value.
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Tuft & Needle is launching the new Original Hybrid mattress, offering consumers a hybrid version of their most-loved Tuft & Needle Original mattress. (Photo: Business Wire)
As part of that launch, Tuft & Needle is introducing the new Original Hybrid mattress, offering consumers a hybrid version of their most-loved Tuft & Needle Original mattress.
“At Tuft & Needle we are intentionally designing our products for responsive comfort with innovative materials that create a cool sleep environment and enhance overall wellness” said Rolf Sannes, SVP, Brand Marketing, Beautyrest, Beauty Sleep and Tuft & Needle. “Consumers have been asking for a hybrid version of our Original mattress, and we are excited to bring that to market as a key component of our newest collection for Tuft & Needle, which builds on the features consumers love with new, cutting-edge technology for a family of products that will resonate and drive purchase.”
Across the line, the new collection combines the newly-introduced highly-breathable, fast-recovery T&N Flex™ Foam with Tuft & Needle’s existing T&N Adaptive ® foam to offer responsive comfort, exceptional cooling, and bounce-back support for a refreshing sleep experience.
The new Tuft & Needle mattress collection features both Foam mattresses and Hybrid mattresses under the Mint and Original umbrellas, including the new Original Hybrid mattress.
Tuft & Needle Foam Mattress Collection
T&N Original: Tuft & Needle's most-loved mattress, infused with cooling gel and heat-conducting graphite designed to draw body heat away. Featuring 10” of foam for responsive comfort:
- 7”of Base foam for a supportive, stable foundation;
- 1” of T&N Adaptive® foam to keep you lifted with bounce-back support;
- 1” of T&N Release™ foam for enhanced pressure relief;
- 1” of T&N Flex™ foam that firms as you settle into the mattress for responsive, personalized comfort;
- A soft, quality cover that features cooling technology to promote a cool sleeping environment
Available in Twin up to California King, with suggested pricing starting at $645.
T&N Mint: the Mint mattress upgrades everything consumers love about the Original mattress, with 12” of foam for enhanced, responsive comfort:
- 7”of Base foam for a supportive, stable foundation;
- 2” of T&N Adaptive® foam to keep you lifted with bounce-back support;
- 1” of T&N Release™ foam for enhanced pressure relief;
- 2” of T&N Flex™ foam that firms as you settle into the mattress for responsive, personalized comfort;
- An antimicrobial cover** with cooling technology which guards against degradation from microorganisms, plus inhibits the growth of bacterial odors
**this product does not protect users or others against bacteria, viruses, germs, or other disease organisms.
Available in Twin up to California King, with suggested pricing starting at $795.
Tuft & Needle Hybrid Mattress Collection
T&N Original Hybrid: an exciting new addition to the Tuft & Needle family, the Original Hybrid mattress couples 6” of foam for responsive comfort and pressure relief with 6” of motion-isolating individually-wrapped coils for motion control for an exceptional sleep experience:
- 1”of Base foam for a supportive, stable foundation;
- 6” of Individually-wrapped coils for motion control between sleepers;
- 2” of Transition foam for added comfort;
- 1” of T&N Adaptive® foam to keep you lifted with bounce-back support;
- 1” of T&N Release™ foam for enhanced pressure relief;
- 1” of T&N Flex™ foam that firms as you settle into the mattress for responsive, personalized comfort;
- A soft, quality cover that features cooling technology to promote a cool sleeping environment
Available in Twin up to California King, with suggested pricing starting at $995.
T&N Mint Hybrid: the most enhanced mattress in the Tuft & Needle collection, with 7” of foam for exceptional cooling and bounce-back support and 7” of micro-coils and motion-isolating individually wrapped coils:
- 2” of Base foam for a supportive, stable foundation;
- 6” of Individually-wrapped coils for motion control between sleepers;
- 1” of Micro coils, conforming to your body for personalized support;
- 2” of T&N Adaptive® foam to keep you lifted with bounce-back support;
- 1” of T&N Release™ foam for enhanced pressure relief;
- 2” of T&N Flex™ foam that firms as you settle into the mattress for responsive, personalized comfort;
- An Antimicrobial cover** with cooling technology which guards against degradation from microorganisms, plus inhibits the growth of bacterial odors
**this product does not protect users or others against bacteria, viruses, germs, or other disease organisms.
Available in Twin up to California King, with suggested pricing starting at $1,395
New Materials and a Strong Step-Up Story
“We are pleased to unveil the new Tuft & Needle mattress collection - and the new Original Hybrid mattress - designed with innovative materials for responsive comfort and overall enhanced wellness,” said Shay Graffius, Brand Manager, Tuft & Needle. “This collection was developed to offer a clear features/benefits step-up story across models to enhance the consumer shopping experience. We are confident that these products will resonate, and we’re excited to see the consumer response!”
The new collection is available on tuftandneedle.com and Tuft & Needle retail stores beginning September 30, 2024, and will be rolling out to other retailers towards the end of the year.
About Serta Simmons Bedding
Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta®, which has five other independent licensees, Beautyrest®, Tuft & Needle® and Beauty Sleep®. For more information about SSB and its brands, visit https://sertasimmons.com/.
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SOURCE: Serta Simmons Bedding (SSB), LLC
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PUB: 10/01/2024 09:17 AM/DISC: 10/01/2024 09:18 AM
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