Piedmont College will begin offering a concentration in Digital Marketing in the fall as part of its bachelor’s degree program in Business Administration.
The new program, which will be offered through the college’s Harry W. Walker School of Business, will teach students how to leverage social media, email, search engine placement and other digital tools for success and outreach in the digital marketing career field, which is quickly growing because of increased online purchasing and consumer screen time.
“While Piedmont remains grounded in liberal arts learning, we are committed to providing students with a real-world education that will help them thrive and grow in their career,” Piedmont College President James F. Mellichamp said in a release Thursday. “Our digital marketing program will equip students with the skills that many employers are demanding.”
Dr. Kerry Waller, dean of the Harry W. Walker School of Business, said that students will become grounded in core business fundamentals during their first two years before being immersed in the Digital Marketing courses, several of which will be offered through partnerships with various colleges and universities. Piedmont will also work with students in the program to secure internships and develop contacts in professional organizations.
“The digital marketing program combines two elements of a Piedmont education that make our educational experience so unique: personal attention and positive outcomes,” said Waller. “Our students will receive unmatched mentoring while learning the skills they need to succeed in a high-demand career.”
More information about the new program is available here.
