wintrymix.png
Monday January 17th, 2022 1:49AM
12:00AM ( 1 hour ago ) News Alert

Small Business Saturday makes impact on local economy

By Alyson Shields Reporter

Small Business Saturday follows Black Friday every year, and while both holidays, along with Cyber Monday, celebrate spending, Small Business Saturday has a more local feel.

Jennifer Gregory with Downtown Strategies said small businesses make a big impact on the local economy.

"When a consumer shops local approximately 48% of the cost of that purchase is recirculated back into the local economy, whereas when those consumers are shopping at a chain store, that number drops to about 14%," said Gregory. "And that's because those local store owners are hiring local marketing firms to help them with their marketing efforts, or working with local accountants and lawyers, and janitors and folks like that. So not only will it really enhance the customer experience, it helps the community as well."

Gregory made her comments on WDUN's Newsroom. She said the holidays are huge for small businesses, and she also said to expect last minute shoppers to be at small businesses this year as well.

"They've purchased items online, on Amazon, from their favorite retailers and they're now starting to get those emails where their orders have been canceled, they can't be fulfilled, the mail services aren't going to be able to deliver them in a timely manner," said Gregory. "So we're going to see shoppers showing up on Main Street, downtown, working with those small businesses super last minute."

As a result, Gregory predicts that this holiday season will quantify to more for small businesses.

Gregory said small businesses felt the supply chain disruption in 2020, so many ordered their holiday inventory early this year.

"Many of the small businesses we've talked to learned from COVID," said Gregory. She added not only was inventory purchased early, but local business works with other local businesses to get inventory, from artisans to vintage vendors.

And while inflation is a reality, Gregory said shoppers can still expect some deals on Small Business Saturday, especially with clothing, which Gregory said may be in surplus because of the pandemic. 

Small Business Saturday was started in 2010 by American Express, Gregory said, and has since expanded.

© Copyright 2022 AccessWDUN.com
All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.
Small Business Saturday makes impact on local economy
Small Business Saturday follows Black Friday every year, and while both holidays, along with Cyber Monday, celebrate spending, Small Business Saturday has a more local feel.
1:45PM ( 7 minutes ago )
EXPLAINER: What is this new COVID variant in South Africa?
South African scientists identified a new version of the coronavirus this week that they say is behind a recent spike in COVID-19 infections in Gauteng, the country’s most populous province
12:01PM ( 1 hour ago )
NGTC horticulture students begin annual poinsettia sale next week
The North Georgia Technical College horticulture program is hosting the college’s annual poinsettia plant sale starting Monday.
7:44AM ( 6 hours ago )
Local/State News
Commerce expert: purchase holiday gifts early
One commerce and shopping expert is recommending purchasing gifts earlier than normal for the 2021 holiday season in the wake of shipping delays and supply constraints.
12:30PM ( 1 month ago )
How summer deals sizzle at extreme discount stores
But the activity of shopping costs money, and not everyone wants to spend a lot. That's where the extreme discount store comes in.
8:55AM ( 5 months ago )
Black Friday 2020 takes on a different look for local shoppers
In years past, Black Friday shopping has consisted of long lines, crowded stores and the occasional fistfight. Black Friday 2020 likely will look much different.
7:00AM ( 1 year ago )
Budget fashion retailer closing Gainesville Square store
Fashion Ten, an overstock clothing and accessories store geared towards women and girls, announced Thursday that the Gainesville location will not reopen after closing due to COVID-19.
3:41PM ( 1 year ago )
Small Business Saturday promotes local businesses
After a busy Black Friday shopping day, small business owners are hopeful people will shop local on Small Business Saturday, a campaign launched by American Express in 2010.
12:01PM ( 1 year ago )