sunny.png
Saturday August 17th, 2019 5:48PM

Lula leaders look at options for branding the community

By Rob Moore Reporter

LULA — Lula Mayor Jim Grier is proposing the city council consider a budget amendment that would allow the city to get a head start on branding itself before the end of the fiscal year.

During Monday night’s work session, Grier told the council that following discussion at the recent council retreat he gathered proposals from two companies for specialized branding work, and that utilizing both in their area of expertise would cost the city less than $7,000.

“We have a great opportunity to move forward,” Grier told AccessWDUN at the conclusion of Monday’s work session. “We talked about this at our retreat, and we’ve realized how important it is to not only our city but other cities, both in terms of presenting a consistent image to their citizens, as well as people that are coming in looking at opportunities for business development — and that’s really important to us right now, so we think this will be a great step in that direction.”

WSI Digital Rainmakers of Gainesville specializes in digital and social media branding, while Grier said Forum Communications is proficient in physical branding such as developing logos, color schemes and more with input of stakeholders through focus groups.

“These two firms have excellent credentials and, as all firms do, have their stronger suits and their proposals reflected that, and that was really helpful to us because one gives us the idea and the opportunity to develop the branding components and logo and vision as far as how we present our community,” Grier said. “The second proposal carries us forward into developing that in the digital space, both websites and social media as well.”

Councilman Vince Evans questioned how the city would fund implementation of the new branding, whether it would be a full replacement of business cards, letterhead, signs and the like, or if it would be phased in.

“You can’t do it all overnight, and we realize that,” Grier told AccessWDUN. “But as quickly as you can, with priorities of course, then you can move toward establishing a consistent presence and image everywhere that you go.”

The city council could vote on the measure at its meeting next Monday, May 21.

 

  • Associated Categories: Homepage, Business News, Local/State News, Politics
  • Associated Tags: Lula, Lula City Council, City of Lula, Mayor Jim Grier
© Copyright 2019 AccessWDUN.com
All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.
Georgia prices remain steady despite oil supply, Iran Nuclear Deal decision
While prices in Georgia are holding steady, nationally gas prices skyrocketed following the President's decision to leave the Iran Nuclear Deal and the reductions in domestic supply.
6:38AM ( 19 hours ago )
Turkish company to open North American HQ in Gainesville
Elastron, a company based in Istanbul, Turkey, plans to open its North American headquarters in Gainesville.
10:00AM ( 1 day ago )
Atlanta job fair focuses on youth career and college development
The 100,000 Opportunities Initiative Atlanta Opportunity Fair hopes to get more than 30 U.S. companies, including Starbucks, Five Guys, FedEx and Walmart in touch with older teens and young adults Thursday.
12:52PM ( 1 week ago )
Business News
Newcomer Academy working, that according to ESOL specialist
Efforts by the Hall County School System to intercept students who are struggling academically because of a language barrier are paying off according to Dr. Anna Sargent, Assistant Director of ESOL/Title III Programs.
11:15PM ( 2 hours ago )
Margot Kidder, Lois Lane in the 'Superman' franchise, dies
Margot Kidder, who starred as Lois Lane opposite Christopher Reeve in the "Superman" film franchise of the late 1970s and early 1980s, has died
8:06PM ( 5 hours ago )
Mall of Georgia restaurant evacuated during lunch hour
About two dozen people were evacuated when smoke filled Romano’s Macaroni Grill outside the Mall of Georgia in Buford on Monday afternoon.
5:02PM ( 9 hours ago )
Local/State News
HCSO Headquarters to open for community on June 9
While the Hall County Sheriff's Office Headquarters was open for tours after a ribbon cutting in October 2016, Sheriff Gerald Couch thinks it's time to open up the building to the community again.
1:58PM ( 1 day ago )
Hall County looks to 2020 Census and funding changes it might bring
Next Census looks to reclassify area as ‘Large Urban” and that could mean loss of funding dollars
6:00AM ( 1 day ago )
Sugar Hill to establish 'entertainment district' allowing for alcoholic beverages in public
Visitors to downtown Sugar Hill may soon be able to enjoy an adult beverage while strolling through downtown, if city council on Monday approves the creation of a new "entertainment district."
6:00AM ( 2 days ago )
Politics
Temperatures rise and Northeast Georgia events keep people busy
It was a busy weekend across Northeast Georgia, with a variety of events vying for the public’s participation.
8:34PM ( 1 day ago )
Lula City Council listens to update on depot renovation project
The City of Lula is inching closer to putting the upcoming depot renovation out for bids.
10:24PM ( 1 month ago )
Shelly Echols announces run for Hall County Commission
Shelly Echols, a Republican and Hall County native, has announced her run for Hall County Commission Post 3.
11:18AM ( 2 months ago )
Lula steaming ahead with planning for depot renovations
It’s taken longer than originally hoped, but Lula officials say planning to renovate the city-owned railroad depot is back on track.
6:03AM ( 2 months ago )
Lula enters agreement with Banks County on proposed roads and bridges tax
The Lula City Council voted Monday night to enter an intergovernmental agreement with Banks County setting out how proceeds from a potential 1-cent roads and bridges test would be divided.
11:26PM ( 3 months ago )