ATLANTA - The Better Business Bureau (BBB) office serving Atlanta, Athens and northeast Georgia is launching a customer review service, a new platform for customers to voice favorable or unfavorable experiences they have had with local businesses.
"For so many years consumers have asked the BBB for a way to praise businesses for admirable practices and service. Now BBB Customer Reviews give them that option," said Fred Elsberry, Jr., president and CEO for the BBB Serving Metro Atlanta, Athens & Northeast Georgia. "Although customer reviews don't affect a company's rating, we take them just as seriously as formal complaints. We want to ensure the individual posting a review is indeed a customer. We also verify each reviewer's email address and give the business an opportunity to respond if desired."
BBB will post reviews to its website once the reviewer's email address is verified for authenticity, personal data and inappropriate text is redacted, and the business confirms the reviewer is an actual customer.
Differing from BBB's traditional complaint service, BBB Customer Reviews can reflect positive encounters, have no effect on a business's BBB rating, do not seek a specific resolution and have a wider range of acceptable subject matter.
Businesses that receive customer reviews will have the chance to submit replies directly on the review. Reviewers can also add more comments to their reviews at any time or in reply to a business's comment.
"With the addition of verified customer reviews, our BBB information paints an even clearer picture of a company's track record in the marketplace. It is more important than ever for consumers to search BBB BEFORE hiring a company," Elsberry said.
To post or read BBB Customer Reviews, visit http://www.bbb.org/atlanta and look for the feature in any BBB Business Review.
Saturday
May 17th, 2025
8:00AM
