Coca-Cola to buy tea and juice maker FUZE Beverage LLC
By The Associated Press
Posted 9:10AM on Thursday, February 1, 2007
<p>The Coca-Cola Co., the world's largest beverage maker, said Thursday it is buying juice and tea maker FUZE Beverage LLC for an undisclosed amount.</p><p>The Atlanta-based company said the agreement is subject to regulatory review and other conditions.</p><p>The deal is expected to close in the first quarter of this year.</p><p>The agreement calls for Coca-Cola to acquire all FUZE Beverage brands, including the Vitalize, Refresh, Tea, and Slenderize lines under the FUZE trademark, WaterPlus enhanced water products, and license rights to the NOS Energy Drink brands.</p><p>Since the launch of the first FUZE products in 2001, the company has grown rapidly.</p><p>Twenty Coca-Cola bottlers currently distribute FUZE beverages and will continue to do so after the proposed purchase by Coca-Cola.</p><p>FUZE Beverage is based in Englewood Cliffs, N.J.</p>