<p>Sugar Bowl executive director Paul Hoolahan has had to worry about more than just directing the imposing task of moving his game from New Orleans in just a few months.</p><p>After Monday's game at the Georgia Dome, efforts will intensify to find a new title sponsor for the Sugar Bowl, which for 12 years has had Nokia as its primary sponsor.</p><p>Nokia decided last summer it would not continue its relationship with the game, which next year also will begin a new TV deal with Fox.</p><p>"This was pre-Katrina, absolutely," Hoolahan said of the decision by Nokia. "This was basically involving negotiations with Fox, which is taking over the broadcast."</p><p>Hoolahan said Fox would lead the efforts to find a new title sponsor, but he said taking the word "Sugar" out of the official name of the game is not an option.</p><p>"No, I don't think so, not after 72 years of hard work, sweat and equity," he said.</p><p>Hoolahan said Fox is seeking a "substantial" price for the title sponsorship of the game.</p><p>The Sugar Bowl moved to Atlanta for one year following damage to the Superdome in New Orleans caused by Hurricane Katrina.</p><p>Atlanta's permanent bowl game is in its last year being known as the Peach Bowl. Next year the game will be called the Chick-fil-A Bowl, following a new $22 million deal with the fast-food chain.</p><p>Hoolahan said plans are to have the Superdome ready for the 2007 Sugar Bowl in one year. Even if there is a delay in the renovation of the facility, the game would still be played in Louisiana, he said, adding there should be enough hotel space available to stage the game at Louisiana State's Tiger Stadium in Baton Rouge if necessary.</p><p>Hoolahan said he was pleased with what he said has been a smooth transition to Atlanta.</p><p>"It has been very, very comfortable," he said. "This has been a very good situation, as you can well imagine the challenge, with the cooperation we've received from the city of Atlanta."</p>
