Sunday June 29th, 2025 4:07PM

Coke rolls out new marketing campaign

By
ATLANTA - One spot has Penelope Cruz stroll into a restaurant, chug a Coke and then burp. Another shows Courtney Cox using an ice pick to prepare a glass of Coke for husband David Arquette as he plays pinball in their living room. <br> <br> The real-life settings are part of a new marketing and advertisement campaign focusing on realism that Coca-Cola is launching targeting young adults. <br> <br> No longer is it the real thing. Now, Coke is just real. <br> <br> Coke officials said today they are trying to show how their product is relevant in everyday life. Officials say the terrorist attacks made people ages 18 to 24 more aware of their surroundings and focus more on their lives and their futures. <br> <br> The ads will begin running nationwide on Monday, with the first ones being shown at the American Music Awards. <br> <br> In addition to celebrities in everyday situations, the ads will feature NASCAR drivers, NCAA sportscasters, R&B artists and youths at school or at home playing video games -- all while drinking Coke.
  • Associated Categories: Business News
© Copyright 2025 AccessWDUN.com
All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.