SAVANNAH - Too young to remember who shot J.R.? <br>
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Then you're probably too young to drink, according to a distilling-industry campaign aimed at underage drinking. <br>
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Thursday, The Century Council -- along with law enforcement officials and retailers -- launched the campaign in Savannah at a local liquor store. <br>
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Officials are hoping the use of dry humor and a twist of pop culture will get the message across. The campaign features popular movies, songs and trends from the 1980s. <br>
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The Century Council is a Washington-based nonprofit organization funded by the country's leading beverage distillers. For nearly two years, the council's campaign has been introduced in 48 cities. <br>
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For those under 21, the message is: Don't buy alcohol. For retailers, it's: Don't sell to minors. <br>
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J.R. Ewing was shot on the popular 80s-television show, 'Dallas.'