Coca-Cola to launch national Vanilla Coke ads Monday

NEW YORK - Movie wise guy Chazz Palminteri lends a little muscle to the first national television advertising for Vanilla Coke. <br> <br> In two tongue-in-cheek commercials that kicked off this morning, two young men find themselves in situations that spark their curiosity. <br> <br> In one commercial, titled ``Fence,&#39;&#39; a young man is walking along a city street and notices a hole in a wall. When he looks through it, he gets caught in a headlock. <br> <br> In another ad, titled ``Peephole,&#39;&#39; a second young man sees a large red arrow pointing to a peephole in a door. Tempted, the man leans in to peer through it. As he does, the door opens and he is yanked inside. <br> <br> The men find Palminteri and his sidekick waiting on the other side of the fence and the door. <br> <br> With the tagline ``Reward your curiosity,&#39;&#39; the Atlanta beverage giant hopes the ads will be an offer to try Vanilla Coke that consumers can&#39;t refuse. <br> <br> Coca-Cola expects to air the commercials as part of a six-week campaign that will also include three radio ads, and outdoor and Internet advertising.