Atlanta hopes to lure more gay tourists

ATLANTA - Atlanta is rolling out a new marketing initiative to attract more homosexual visitors. <br> <br> Atlanta Convention and Visitors Bureau officials said Thursday that the city&#39;s new campaign - ``We&#39;re out to show you a good time!&#39;&#39; - will build on its established reputation as a place where gays and lesbians feel comfortable. <br> <br> Tourism officials figure gay people, many of whom don&#39;t have children, have disposable income that could be well spent in Atlanta. <br> <br> There are 15 million homosexuals in the United States with buying power of $450 billion, according to a report from Harris Interactive, Witeck-Combs and the Selig Center for Economic Growth at the University of Georgia. <br> <br> The campaign initially will focus on the Atlanta Pride celebration in late June. More marketing pushes likely will focus on events like Hotlanta River Expo and the NCAA Women&#39;s Final Four. <br> <br> Atlanta earned its gay-friendly reputation because of its large homosexual population, many businesses that target the community, homosexual elected officials and an Atlanta Pride parade that attracted 70,000 spectators last year.