Ford looking at selling all or part of Hertz subsidiary

DETROIT - Ford Motor Co. is looking into selling all or part of the Hertz Equipment Rental Corp. division of its wholly-owned Hertz Corp. car rental subsidiary. <br> <br> The equipment rental operation supplies rental construction, earthmoving, industrial, and electrical equipment and operates in the United States, Canada, France and Spain. <br> <br> Ford said it has hired the financial firm JP Morgan to assist in its evaluation of the sale. <br> <br> &#34;We said during our revitalization announcement last January that we would be selling noncore businesses ... and equipment rental is noncore to what we do,&#34; Ford spokesman Nick Sharkey said. <br> <br> He did not have an estimate as to how much HERC is worth. <br> <br> In morning trading on the New York Stock Exchange, Ford shares were down 19 cents at $15.15 a share. <br> <br>