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DaimlerChrysler vows to press ahead with Chrysler turnaround

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SINDELFINGEN, Germany - DaimlerChrysler said Wednesday it will stick by plans to turn around its loss-making U.S. arm Chrysler this year despite a gloomy auto market outlook, saying the drive is running ahead of schedule. <br> <br> The U.S.-German automaker -- the world&#39;s fifth-biggest -- reported a 2.18 billion euro ($1.9 billion) operating loss in 2001 for its Chrysler division, beating the company&#39;s target of between 2.2 and 2.6 billion euros ($1.9 billion to $2.3 billion) in losses. <br> <br> The company said it will press ahead with its plan to return Chrysler to break-even in 2002, even while revising its estimate for total U.S. auto sales this year downward by 1 million to 15 million. <br> <br> &#34;Due to unfavorable economic conditions, the assumptions for 2002 underpinning Chrysler Group&#39;s turnaround plan have ... been adjusted,&#34; the company said in a statement. &#34;In order to break even in 2002 in the face of weaker market conditions, Chrysler Group has intensified and accelerated some aspects of the turnaround plan.&#34; <br> <br> The company squeezed 3.3 billion euros ($2.9 billion) in cost savings from Chrysler in 2001, better than its 3.1 billion euro ($2.7 billion) target, chief executive Juergen Schrempp said at the company&#39;s annual earnings press conference. <br> <br> He said Chrysler &#34;had done a tremendous good job&#34; and that there was &#34;a completely different atmosphere than 12 months ago.&#34; <br> <br> DaimlerChrysler reported a 39 million euro ($35 million) net loss in the fourth quarter, compared to a 1.4 billion euro net profit in the same quarter the year before. But operating profit, excluding one-time gains and losses, was up in the quarter to 564 million euros ($502 million), compared to a loss of 405 million euros in 2001. <br> <br> Chrysler showed a 359 million euro ($320 million) fourth-quarter operating loss, compared to a 1.4 billion euro loss a year earlier, DaimlerChrysler said. <br> <br> DaimlerChrysler has been battered by the fallout of the Sept. 11 terror attacks and by brutal price-cutting on the crucial U.S. auto market. It also has incurred heavy charges to restructure Chrysler and U.S.-based truck and bus maker Freightliner. <br> <br> Schrempp&#39;s three-year rescue plan for Chrysler calls for the U.S. unit to break even in 2002 and make a profit in 2003. To achieve those targets, the company would cut 26,000 jobs, or about one-fifth of the Chrysler work force. <br> <br> The company said its plan to return Chrysler to profit actually was ahead of schedule. <br> <br> DaimlerChrysler shares were up 1.6 percent at 41.40 euros ($36.20) on the Frankfurt stock exchange after Wednesday&#39;s announcement. <br> <br> Chrysler&#39;s problems were only partly stemmed by the strong Mercedes division, which recorded 2001 operating profits of 2.96 billion euros ($2.6 billion), up 3 percent from 2.87 billion euros in 2000. <br> <br> The struggling commercial vehicles unit, including Freightliner, turned an operating profit of 44 million euros ($39 million). <br> <br> Analysts had been hoping the company would clarify the outlook for 2002 at Wednesday&#39;s event. On Feb. 6, the automaker warned its 2002 goal of 5.5 billion euros to 6.5 billion euros ($4.7 billion to $5.6 billion) in adjusted operating profit wouldn&#39;t be met until &#34;slightly later&#34; due to the slow economy. <br> <br> The reduced assumptions for U.S. sales went a long way toward explaining the profit warning, said analyst Georg Stuerzer at HVB bank in Munich. <br> <br> &#34;The problem seems to be that the company has made very conservative market assumptions,&#34; said Stuerzer. &#34;Despite this, they are committed to their breakeven target at Chrysler.&#34; <br> <br> DaimlerChrysler has already announced a 662 million euro ($569 million) net loss for last year, compared with a net profit of 7.89 billion euros ($6.86 billion) in 2000. <br> <br> Its operating profit barely made the lower end of DaimlerChrysler&#39;s target range of 1.2 to 1.7 billion euros ($1 billion to $1.5 billion). <br> <br> <br>
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