SYDNEY, Australia - News organizations looking to make money with their online services will likely begin charging subscriptions for access to their Web sites, CNN International president Chris Cramer said Monday. <br>
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Cramer, who is in Australia for a broadcast conference, said news organizations pumped money into online services during the technology boom of the late 1990s and now must work out how to make money from their Web sites. <br>
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"We (at CNN) invested particularly heavily in online staff in the U.S.A., rather less so internationally ... that's a real economic dilemma for media companies and others. The revenues that we all aspire to are not there. They weren't there before Sept. 11, let alone after Sept. 11," he added. <br>
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Cramer said CNN has no plans to begin charging subscriptions for access to its Web site. Cramer believes the tough times being experienced by news Web sites do not mean online news sites are not viable. <br>
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"My personal point of view is that we need to position ourselves in an integrated content way to burst out of the starting blocks at the appropriate time, when the marketplace comes back, as surely it will," Cramer said. <br>
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"We need to hunker down and weather the storm but don't abandon the territory," he added. <br>
