Robert Bragg, Delta logo designer, dies at 85

ATLANTA - Robert Winslow Bragg, a graphic artist who designed the Delta Air Lines logo, died Saturday in Atlanta. He was 85.

Bragg also did graphic design for Coca-Cola, Georgia Power, Lowe's and Lockheed. He designed camouflage for the military in the 1940s and more recently enjoyed painting seascapes from Maine to Florida on trips with his wife, Eve.

Bragg developed the familiar airline logo by placing a set of wings inside the triangular Greek letter, Delta, and coloring it red, white and blue. The design has endured for half a century.

``We still have the original drawings,'' his wife said Monday.

A Pratt Institute graduate, Bragg was inducted into the Army Corps of Engineers in 1943 and assigned to help camouflage a pipeline in India, his wife said.

The couple moved to Atlanta in 1952 to be near Delta, a major client for the Burke Dowling Adams Advertising Agency, where Bragg was a vice president for 14 years. Later, he worked freelance.