ATLANTA--(BUSINESS WIRE)--Oct 31, 2024--
Church’s Texas Chicken®, one of the largest quick-service chicken restaurant chains in the world, proudly announces the return of its legendary original recipe, now available in all US restaurants. This beloved flavor, which started it all, is back—better than ever. As part of its commitment to delivering true, unforgettable taste, Church’s Texas Chicken invites both loyal guests and newcomers to experience a mouthwatering journey with the flavor that defined the brand, Church’s ® original recipe.
“This is the recipe that started it all, now crafted just for you,” said Joe Guith, CEO of Church’s Texas Chicken. “This return is not only a return to our roots, but also a strategic move to drive our business forward. We’re confident that our guests will enjoy our exceptional recipe and iconic flavor, fueling our growth and success.”
For more than 70 years, Church’s Texas Chicken has been known for its bold flavors and hearty meals at an affordable price, and the original recipe stands as a testament to that legacy. The rejuvenated 1952 recipe has been infused with richer, savory spices that penetrate deep down to the bone. The brand has always been about its guests, always staying true to its community roots, while delivering bold, authentic flavors that innovate and push boundaries.
Kevin Houston, Head Chef at Church’s Texas Chicken, added, “Our original recipe captures the bold flavor that made the brand famous. The deep marination and crispy, flaky breading—it’s all about flavor! We’re excited to bring back our OG recipe to satisfy our guests’ cravings for even more flavor, ensuring every bite is infused with our blend of spices our guests love. We extend a warm welcome to those who haven’t visited our restaurants in a while to rediscover our legendary chicken.”
What Makes Church’s Original Recipe Special?
- Deeply Marinated and Juicy: Each piece is marinated to perfection, ensuring a burst of flavor in every bite.
- Crispy and Crunchy: Hand-battered and double-breaded, the chicken offers a flaky texture that’s crunchy to the last bite.
- Flavorful to the Bone: The OG recipe is everything customers love about Church’s flavor, made even better—juicy, crunchy, and flavorful all the way down to the bone.
- Simplified for Excellence: The original recipe requires just one batter and one breader, making it easier for team members to deliver consistent quality.
- Affordable Indulgence:
- Individual Offerings: Enjoy 2PC Legs & Thighs or 2PC Tenders & Sauce, starting at just $2.99.
- Family Packs: Gather loved ones with the 10PC Legs & Thighs or 10PC Tenders & Sauce, starting at $10.99.
Join Our Loyalty Program
Guests can also sign up for our new loyalty program, Church’s Real Rewards™, where they can earn points and redeem them during future visits for select menu items including the ability to redeem points for up to 16 pieces of chicken in one order. For each $1 a rewards member spends in-store, online or via the app, they will receive 10 points. All guests who sign up will receive a free chicken reward*, which they can redeem for a 2PC Leg & Thigh or 3PC Tenders with first purchase as a rewards member. For more information, visit www.churchs.com/rewards.
*Sign up offer valid with first purchase. Free chicken is a choice of 2PC Leg & Thigh or 3PC Tenders. See full terms and conditionshere.
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About Church’s Texas Chicken ®
Founded in San Antonio, TX in 1952 by George W. Church Sr., Church’s Texas Chicken ®, along with its sister brand Texas Chicken™ outside of the U.S., is one of the largest quick-service chicken restaurant chains in the world. The brands specialize in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, tenders, sandwiches, freshly baked Honey-Butter Biscuits™, and classic, home-style sides—all for a great value. Church’s Texas Chicken ® and Texas Chicken™ have more than 1,500 locations in 23 countries and global markets, with system-wide sales of more than $1.4 billion. Owned by High Bluff Capital Partners and FS Investments since 2021, Church’s ® celebrated its 70th anniversary in 2022.
For more information, visit www.churchs.com and texaschicken.com. You can also follow Church’s Texas Chicken® on Facebook, Instagram, X, and TikTok. More details on franchising opportunities are available at franchise.churchstexaschicken.com or franchise.texaschicken.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20241031629852/en/
CONTACT: Media Contact:
Rachel Elsberry
(512) 699-7054
KEYWORD: GEORGIA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: HISPANIC RETAIL RESTAURANT/BAR CONSUMER
SOURCE: Church’s Texas Chicken
Copyright Business Wire 2024.
PUB: 10/31/2024 09:00 AM/DISC: 10/31/2024 09:01 AM
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