HALLCO Community Credit Union is being rebranded as MyGeorgia Credit Union following its 2020 merger with Habersham Federal Credit Union.
According to a press release from MyGeorgia Credit Union, the rebrand marks the start of the not-for-profit organization’s 50th year serving the financial needs of its North Georgia members.
“We deal with each member individually in a friendly, personable way. It is natural for members to say this is ‘my’ credit union, and in turn, future generations will say the same,” Executive Vice President of the financial institution, Lorie McGovern said in a prepared statement on the rebrand of HALLCO.
The release states the graphic design and digital marketing teams at Metro Atlanta’s Woodall Creative Group led the way for the rebrand with a new logo and brand image.
“We’re starting a new year with a new name and a new look, but our members can expect the same great service they’ve come to know and love over the last 50 years,” said Joe Foster, President and CEO of MyGeorgia Credit Union in a prepared statement. “While a lot may be changing – including the number of branches we’re now able to offer and wider variety of communities we’re now able to serve – our legacy of providing a member-first customer service experience will always stay the same. We remain committed to Helping People Afford Life™.”
HALLCO Community Credit Union was founded in 1971 and has evolved into a full-service financial institution offering bank products and services in Gainesville, Oakwood, Flowery Branch and Cleveland. Its 2020 merger with Habersham Federal Credit Union expanded its branch locations to Homer, Clayton and Clarkesville.
According to the release, MyGeorgia is owned by its members and directed by a voluntary board of directors that establishes and reviews policy. The directors are credit union members who are elected and serve without pay.
MyGeorgia currently has more than 17,000 members within an eight-county district of North Georgia. The release states membership at MyGeorgia is available to anyone who lives or works in Dawson, Hall, Jackson, Lumpkin, White, Banks, Habersham and Rabun counties. Membership benefits are also available to immediately family members.
For more information on MyGeorgia Credit Union, visit www.mygacu.com.
http://accesswdun.com/article/2021/1/975008/hallco-community-credit-union-rebrands-following-2020-merger