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Braselton DDA hosts social marketing pro

By Staff
Posted 2:10PM on Tuesday 21st May 2013 ( 12 years ago )
BRASELTON - The Braselton Downtown Development Authority (DDA) hosted Jessica Reynolds, the communications professional from the Georgia Department of Community Affairs (DCA, at its quarterly networking forum Friday.

Reynolds presented techniques to deploy a variety of social marketing and networking sites for business development and promotion.

"Social marketing showcases assets that are seen through new eyes," she said, "targeting particular audiences, branding your business and sustaining a business plan."

Of particular interest to DDA members and guests were the promotional aspects of social marketing including cluster (several businesses participating), cross retail (special events) and niche (marketing around holidays or age groups or special occasions).

Facebook, Twitter, Instagram and Tumbler were mentioned as popular business marketing sites.

The Downtown Development Authority hosts quarterly forums for its members and guests. The next event is August 16. For additional information, telephone 706.684-0369 or visit www.downtownbraselton.com .
L-R: Teresa Funari of Edward Jones, Jessica Reynolds of the Georgia Department of Community Affairs and Sarina Roth of Never the Rock Photography.

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