Red Clay Interactive honored by Web Marketing Association

BUFORD - Red Clay Interactive has earned national recognition from the Web Marketing Association for the mobile website it created on behalf of the Verizon Wireless Amphitheatre at Encore Park.

Red Clay won a 2012 MobileWebAward Best Events Mobile Website for its work with the Verizon Wireless Amphitheatre. The mobile website (www.vzwamp.com) made it easier for attendees' to get key information about the amphitheatre.

"Through research, we discovered there was an increase in mobile traffic when people were attending events and concerts at the Verizon Wireless Amphitheatre at Encore Park," Red Clay Interactive CEO Lance Compton said. "Attendees were searching for box office hours, events & tickets listings, directions, and how to plan their upcoming visit. We were able to create and launch the amphitheatre's mobile site to give users the information they needed in a form that was easy for them to read."

Interactive Marketing Director/Strategy Nick Kastner, Development Director Zach Abernathy and Creative Director Aaron Stump worked on the project for Red Clay Interactive.

http://accesswdun.com/article/2012/6/250020