Damien Conners, the civil rights organization's national program director, confirmed that the 57-year-old Creecy died of an apparent heart attack in Atlanta early Thursday.
Creecy, pastor of Olivet Church in Fayette County, was elected SCLC president in January after Bernice King, daughter of the organization's co-founder, the Rev. Martin Luther King Jr., declined the position.
Before that Creecy had served as the interim president of the civil rights organization founded by Martin King in 1957. He was a native of Mobile, Ala.

Rev. Howard Creecy, Jr. (Photo courtesy the Olivet Church, Fayetteville)
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