This is not the first time it's been held on New Year's Eve. Such was the case in 2006 when New Year's Day last fell on a Sunday.
This will be the 16th year for the Polar Bear Swim, a fund-raiser for the Lanier Canoe & Kayak Club. Pre-registration has already closed but day-of-the-event registration will be taken. The registration fee is $25. The "family jump" fee is $50 for a maximum of four members of immediate family members (father, mother, brother, sister or a combination).
All participants receive an event t-shirt, bowl of chili and drink.
Spectators are welcome and there is no charge for spectators.

Photo from a previous Polar Bear Swim.
http://accesswdun.com/article/2011/12/244580