ATHENS -- The University of Georgia Athletic Association has in principle reached a comprehensive eight-year agreement valued at $92.8 million with ISP Sports to serve as the exclusive multi-media rights marketer beginning July 1, 2009, according to an announcement Wednesday by UGA Director of Athletics Damon Evans.
"We are extremely pleased to partner with ISP Sports to deliver Georgia Bulldog programming to the Bulldog Nation and beyond," said Evans. "This agreement will provide the infrastructure to deliver our content and message through various mediums that will continue to make the University of Georgia a leader in intercollegiate athletics."
Currently, ISP manages Georgiaâ
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