Turner Sports to produce Roush Fenway team site

Previously produced in-house by the Roush Fenway team, the new site is scheduled to launch Thursday, in advance of Sunday's Daytona 500. New features on the site will include driver-specific video highlights for Roush Fenway team members, in-car audio and shoulder-type video programming.

The economic model for the high-end material has not been finalized, but Turner executives said it is likely they will develop some content subscription offerings with Roush Fenway Racing.

The deal adds to Turner's existing digital portfolio, which includes NASCAR.COM, PGA.com, PGATour.com and, most recently added, NBA.com.

Turner executives said they are exploring additional NASCAR interactive team deals beyond Roush Fenway, as well.

"We have a good opportunity out there to manage additional team sites and, ideally, create some synergies that would benefit the entire sport," said Scott Doyne, Turner Sports New Media business manager.

Financial terms of the Roush Fenway-Turner partnership were not disclosed.

Though some of the content will leverage Turner's digital rights from NASCAR, Roush Fenway's site will be produced separately from NASCAR.COM in an effort to avoid showing the team undue favoritism on the league site.

The dedicated RoushFenway.com team, built from both Turner and Roush Fenway Racing, will number about 10 people at launch.

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