Coca-Cola says new beverage, Enviga, will burn calories

<p>The Coca-Cola Co. said Wednesday that it will introduce a new green-tea beverage that has been proven to burn calories.</p><p>Enviga, which will hit the market in the Northeast next month and nationwide in January, is the product of a joint venture with Nestle S.A. and could burn 60-100 calories with three 12-ounce servings, Coca-Cola said.</p><p>The Atlanta-based company said the drink contains caffeine, calcium and a green tea extract known as epigallocatechin gallate (EGCG), which speeds up metabolism and increases energy use, epecially when combined with caffeine.</p><p>"Enviga increases calorie burning. It reprsents the perfect partnership of science and nature," said Rhona Applebaum, Coca-Cola's chief scientist.</p><p>The company said in a press release that a recent study by the Nestle Research Center, in collaboration with the University of Lausanne in Switzerland, showed that consuming the equivalent of three Envigas over the course of a day resulted in a noticeable increase in burned calories.</p><p>The studies showed that when EGCG and caffeine were present in levels comparable to three cans of Enviga, "healthy subjects in the lean to normal weight range can experience an average increase in calorie burning by 60-100 calories," the company said.</p><p>Coke said Enviga will be available in three flavors _ green tea, berry and peach _ in 12-ounce sleek cans at a suggested retail price of $1.29 to $1.49 per can.</p>

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