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Delta launches redesign of employee uniforms

By The Associated Press
Posted 4:50AM on Tuesday 3rd February 2004 ( 21 years ago )
<p>Cash-strapped Delta Air Lines has ordered up a fashion makeover of its employee uniforms, hiring a big-name designer who promises a classier _ and in some cases, sexier _ look for flight attendants, airport agents and other workers.</p><p>The Atlanta-based carrier said Tuesday that overseeing the uniform change will be Los Angeles-based designer Richard Tyler, whose Oscar gowns included Julia Roberts when she was nominated for 1990s Pretty Woman.</p><p>I want them to look sexy and great, but you have to keep that classic look as well, Tyler said in an interview with The Associated Press.</p><p>All Delta would say about the new uniforms is that they will be better fitting and more durable. Their color, which is currently gray, could also change.</p><p>Delta refused to say how much the project will cost _ a new outfit Tyler created for actor Pierce Brosnan cost $3,500 _ or give specifics about the new design. No mannequins or pictures were displayed at a news conference announcing the project. The new uniforms will debut in 2006.</p><p>The potentially expensive move comes amid months of cost-cutting initiatives at Delta, which has lost more than $3 billion in three years and laid off 16,000 employees since the 2001 terrorist attacks.</p><p>Andrea Taylor, a Delta flight attendant and union advocate from New York, said she has concerns about the money being spent on new uniforms in light of pay and benefits cuts.</p><p>That money would be much better spent supporting the livelihood of Delta flight attendants, Taylor said.</p><p>She said flight attendants get an allotment of clothes from the airline that they dont have to pay for, but she worries about the overall cost to the airline. At the same time, Taylor acknowledged that Deltas current uniforms are unattractive.</p><p>We have been referred to as prison wardens wearing them, she said.</p><p>Uniforms for flight attendants, gate and ticket agents and airport lounge officials will get a complete makeover _ from their shirts or blouses to their pants, gloves, hats and scarves. Technical operations workers, maintenance crews and baggage handlers will see minor changes in their outfits.</p><p>As many as 35,000 of the airlines 60,000 employees will be affected. Deltas pilots, locked in a protracted battle with management over wage concessions, are a notable exception. Their uniforms, which have not changed substantially in decades, will not be redesigned, Delta spokesman John Kennedy said.</p><p>Pilots union spokeswoman Karen Miller said pilots pay for their own uniforms and their contract prohibits the company from changing uniforms without consulting the union. No such consultation has been sought, she said.</p><p>Delta isnt the only airline to bring in a big name to help redesign its uniforms.</p><p>Its low-cost subsidiary, Song, had Kate Spade design its flight attendants uniforms. Fashion designer Stan Herman helped design pilot uniforms for carriers such as United Airlines, JetBlue Airways and the defunct Eastern Airlines.</p><p>Delta officials said the decision to redesign uniforms is a wise investment that will boost morale among employees and increase the airlines bottom line in the long run.</p><p>Sharon Wibben, Deltas senior vice president of in-flight service, joked that new chief executive Gerald Grinstein wants to be the first person fitted with a new uniform.</p><p>Delta first started courting Tyler for the project a year ago, when airline officials flew to Los Angeles to meet with him. Tylers designs also have been worn by actors Jamie Lee Curtis and Heather Locklear.</p><p>Tyler said at first he was unsure if he wanted to take on such a big project, but he believes the opportunity is too great to pass up.</p><p>This is the dawn of Delta, its the beginning, the designer said.</p><p>___</p><p>On the Net:</p><p>HASH(0x28637d0)</p>

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