Coke CEO Doug Daft to retire at end of year

<p>Shares of Coca-Cola Co. slipped Friday following the surprise disclosure a day earlier that chairman and chief executive Doug Daft plans to retire at the end of 2004 and the beverage giant is looking both inside and outside its ranks for a successor.</p><p>The announcement, which came late in Thursdays trading session, caps a year of layoffs, management changes and legal turmoil at the worlds largest beverage maker.</p><p>Coke shares, which lost 24 cents in Thursdays trading, finished down 6 cents at $50.94 on Friday on the New York Stock Exchange. But they had been down as much as 84 cents earlier in the day.</p><p>Daft did not elaborate on his decision in a statement issued Thursday afternoon by the company and did not make himself available for further comment. A board member said the 60-year-old Daft felt it is the right time for him to leave.</p><p>In his statement, Daft said Coke has faced significant challenges since he was appointed in 1999 to the top position at Coca-Cola.</p><p>Today our brands are stronger and our global production and marketing system has been restored to health, the statement said. I am proud of what we have accomplished.</p><p>Over the last 12 months, however, Coke has faced upheaval.</p><p>The Atlanta-based company faces an ongoing criminal investigation by federal prosecutors into fraud allegations raised in a whistleblower lawsuit. The Securities and Exchange Commission also is investigating.</p><p>Last March, the company laid off 1,000 people and has made several top-level management changes since then.</p><p>Earlier this month, Coretha Rushing, the woman tapped to head Coca-Colas human resources department four years ago as the company grappled with a costly racial discrimination suit, said she is resigning. In December, Jeff Dunn, the head of Coca-Cola Co.s North America division who oversaw the restructuring and layoffs, said he would leave the company.</p><p>And last August, Tom Moore, a Coca-Cola executive accused in the whistleblower lawsuit of sham accounting and rigging a marketing test, stepped down.</p><p>Daft did not say if the investigation led to his decision, but board member Jimmy Williams insisted that the investigation had nothing to do with Dafts decision.</p><p>Everythings positive, Williams told reporters in a conference call.</p><p>Williams said Daft told the board when he took the job that he wanted to stay four or five years. Last October, Daft told the board he was seriously thinking about retirement, then came to the board a final time on Wednesday and said he would be leaving, Williams said.</p><p>Daft said he would assist the board of directors in its search for his successor. No time frame was set for the process to be completed.</p><p>Todd Stender, an analyst with Crowell, Weedon and Co. in Los Angeles, said the news took him by surprise.</p><p>Hes had an uproad battle since he came in 1999, Stender said. The company went through a restructuring for the five years hes been there. He had a difficult time integrating the company on a global basis. Now that the company is turning around it looks like he is ready to hand the reins over.</p><p>Daft said the board will hire a search firm and will consider candidates from both outside and within the company, including president and chief operating officer Steve Heyer, Cokes No. 2 executive.</p><p>As to Heyer possibly taking over the top job, Williams said there has been no decision.</p><p>Hes a strong internal candidate and hes doing a superb job, Williams said. We just want to be sure we get the best candidate for the company. While Steve is a good contender, we want to know what else is out there.</p><p>In his May lawsuit against the company, former Coke manager Matthew Whitley alleged that he was laid off a month after he sent a memo to Heyer detailing allegations of widespread fraud at Coke. In October, Whitley settled his wrongful termination lawsuit against Coke for $540,000. He said at the time he would continue to cooperate in the criminal investigation.</p><p>In his lawsuit, Whitley claimed Coke rigged a marketing test. Coke has since admitted that some of its employees undermined the marketing test at Burger King restaurants in Virginia in 2000.</p><p>Cokes auditing committee, however, said it found no evidence of more serious allegations in the lawsuit, including Whitleys claim that Coke improperly shifted $4 million of capital funding to a soda fountain project.</p><p>Asked if Heyers mention in the lawsuit has anything to do with Cokes decision to include candidates from outside the company in its search to replace Daft, director Williams said, I can tell you absolutely not.</p><p>Coke also announced Thursday changes to its retirement policy affecting members of the board of directors.</p><p>The change will require directors who reach the age of 74 to submit a letter of resignation to the board. The letters will be reviewed and considered by the board at the time of their submission and annually thereafter.</p><p>Previously, directors were not permitted to stand for election to the board once they reached age 74.</p><p>___</p><p>On the Net:</p><p>HASH(0x2863a00)</p>

http://accesswdun.com/article/2004/2/176029