According to the Norton Agency's Native Intelligence Market Watch, the site is what was once known as 4W Farm.
The Gainesville real estate firm says the developers of the $543 million project want to annex the land into Arcade.
The price range of the 2,200+ housing units that are proposed is said to be from about $150,000 to $300,000.
http://accesswdun.com/article/2004/12/145234