Coke extends marketing partnership with theme parks

ATLANTA - Coca-Cola is going Hollywood. <br> <br> The world&#39;s largest beverage maker said Tuesday it has entered into a ten-year marketing partnership with Universal Parks and Resorts. That&#39;s a division of television and film giant Vivendi Universal. <br> <br> The partnership -- first made in 1999 -- designates Atlanta-based Coke as Universal theme parks&#39; official soft drink. The new agreement expands that to include Minute Maid as the parks&#39; official juice. <br> <br> The new agreement also extends Coca-Cola&#39;s relationship to Universal Studios Hollywood and CityWalk Hollywood and Universal Orlando, which includes Universal&#39;s Islands of Adventure, Universal Studios Florida and CityWalk Orlando. <br> <br> Officials have not disclosed financial terms of the deal. <br> <br> Coke and Universal plan a cross-brand promotional strategy targeted to teens and young adults, as well as themed beverage attractions in Universal&#39;s parks.

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