Home Shopping Espanol to be dropped

MIAMI - The Home Shopping Network&#39;s foray into Spanish-speaking homes is coming to an end, after the company spent millions but failed to spur enough sales. <br> <br> Three-year-old Home Shopping Espanol will close over the next several months as its remaining contracts expire, the company told 75 employees Friday. <br> <br> Spanish-speaking viewers apparently prefer to shop &#39;til they drop in English. <br> <br> ``We had a lot more Hispanic customers shopping with the Home Shopping Network than we ever thought,&#39;&#39; said Mark Bozek, the network&#39;s president and chief executive officer. <br> <br> But for the Spanish-language broadcasts, ``there simply weren&#39;t enough sales to justify us keeping it on the air,&#39;&#39; he said. <br> <br> The shopping network, which with its Spanish-language cousin was once part of USA Networks, became part of USA Interactive in December.

http://accesswdun.com/article/2002/5/194492