PITTSBURGH - A grocer is cracking down on shoplifters by merging cutting-edge digital technology with crime-fighting methods straight out of the Wild West - ``wanted'' posters. <br>
<br>
There were four such posters on a wall at Dan Serafin's Food Market on Friday, each showing an alleged crime in progress. <br>
<br>
Serafin, whose grandfather opened the grocery in Erie 76 years ago, said signs notifying the public they are being monitored didn't work. <br>
<br>
``You don't see a simple written warning now, you see the end result,'' Serafin said. ``There is no doubt the cameras are real and the people on the camera are busted.'' <br>
<br>
Shoplifting has dropped off dramatically since the wanted posters went up, Serafin said, and he feels much safer. <br>
<br>
``My dad is 75 and he's been punched and kicked trying to stop somebody who was shoplifting a $2 product,'' he said. ``We're not putting our lives on the line for that stuff anymore. You can run away, but I've got your picture and somebody is going to recognize you.'' <br>
<br>
Despite a population of about 100,000 people, Serafin said Erie is still a small town where ``everybody's connected and word travels fast.'' <br>
<br>
Defamation lawyers said Serafin could be at risk of misidentifying the innocent - but said if evidence of theft is clear, they would not waste their time going to court. <br>
<br>
``These are private people and they would only have to show negligence (in placing the posters),'' said Dan Berger, a Pittsburgh attorney who specializes in defamation suits. ``That being said, it would be difficult to find a jury that would award punitive or compensatory damages to a person clearly shown on tape stealing.'' <br>
<br>
The grocery uses an 18-camera digital video system created by ADT Security Services Inc. of Boca Raton, Fla. <br>
<br>
Serafin said when he puts up a poster, there is no doubt the person was shoplifting. <br>
<br>
``I can show you second by second the person taking a bottle from the shelf, tell you what the product was and at every point where the bottle is going down his sleeve,'' Serafin said. ``Then I can show him walking out of the store without paying.'' <br>
<br>
Officials at ADT Security said they have never heard of someone printing wanted posters using their equipment, but said Serafin is doing nothing illegal. <br>
<br>
``It's certainly an unusual practice to put wanted posters out in public to view,'' said Lisa Ciappetta, an ADT product marketing manager. ``But as far as privacy issues go, the 6 o'clock news doesn't ask for permission to use images of bank robberies on TV.'' <br>
<br>
She said ADT does speak with clients about privacy issues, but those topics are usually related to cameras in restrooms or changing areas. <br>
<br>
Digital technology has advanced tremendously in the past two years, said George Jacob, video products manager at ADT, which has allowed smaller retailers to install comparatively complex surveillance systems. <br>
<br>
He said the digital format on ADT products is protected so that it cannot be altered, and the video is almost universally accepted in court as evidence. <br>
<br>
``Most of the time you get an admission without going to court,'' Jacob said. ``It's pretty convincing.'' <br>
<br>
Police in Erie agree, and say most thefts that have been recorded do not make it to trial before a defendant cops a plea. Police could not say how many cases they have handled involve digital imaging. <br>
<br>
Serafin said he has no plans to discontinue use of the wanted posters in his store. <br>
<br>
``I was nervous a little bit but you're up against the wall,'' he said. ``If you just let it go, you shouldn't even be in the business.''
http://accesswdun.com/article/2002/3/197363
© Copyright 2015 AccessNorthGa.com
All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.