Blockbuster and Coke to work together
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Posted 5:00PM on Monday 18th March 2002 ( 23 years ago )
DALLAS - Video-rental chain Blockbuster Incorporated and Coca-Cola Company said Monday they will expand a 1995 agreement and help market each other's products. <br>
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Financial terms weren't disclosed. <br>
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The companies said Blockbuster will continue to sell Coca-Cola products in up to eight thousnd stores worldwide. Coca-Cola says it will buy space in Blockbuster direct-mail pieces and on its in-store television network. <br>
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The two companies said they will also cooperate on several major national promotions. The first will begin this week and feature an instant-win game, which will be expanded to concessions at movie theaters.
http://accesswdun.com/article/2002/3/197259
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