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Chrysler offers first-ever PT Cruiser cash rebate

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Posted 8:05AM on Friday 8th February 2002 ( 22 years ago )
AUBURN HILLS, Mich. - DaimlerChrysler AG&#39;s Chrysler group is offering its first-ever cash rebates on the PT Cruiser. <br> <br> Buyers in the Midwest and Northeast can get $1,000 cash back on the retro vehicle. In January, demand for the PT Cruiser fell 36 percent nationally, The Detroit News reported for a Friday story. <br> <br> Gary Dilts, Chrysler&#39;s senior vice president of sales, said that softening domestic auto sales and PT Cruiser&#39;s image as a niche vehicle with a $25,000 price tag caused the demand decline. <br> <br> Last year, Chrysler sold 144,717 PT Cruisers, which were launched in the spring of 2000. Less than a year ago, demand had prices rising and consumers signing up for waiting lists to take delivery. <br> <br> Chrysler is planning a new campaign, highlighting PT Cruiser&#39;s $16,000 starting price, to attract younger buyers and generate volume sales. <br> <br> <br> <br>

http://accesswdun.com/article/2002/2/199042

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