ATLANTA--(BUSINESS WIRE)--Aug 24, 2022--
Tiger Woods and Rory McIlroy’s TMRW Sports today announced TGL, a new tech-infused golf league in partnership with the PGA TOUR. TGL will showcase team matches fusing advanced tech and live action from a custom-built venue in primetime on Monday nights, which will complement the current PGA TOUR schedule. Woods and McIlroy are the first two golfers committed to compete and the league’s inaugural season will kick off in January 2024. The announcement was made today by Woods, McIlroy, and TMRW Sports CEO and founder Mike McCarley.
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Rendering of TGL future venue (Photo: Business Wire)
Woods said: “TGL is the next evolution within professional golf, and I am committed to helping lead it into the future. Embracing technology to create this unique environment gives us the ability to move our sport into primetime on a consistent basis alongside so many of sports’ biggest events. As a big sports fan myself, I’m excited about blending golf with technology and team elements common in other sports. We all know what it’s like to be in a football stadium or a basketball arena where you can watch every play, every minute of action unfold right in front of you. It’s something that inherently isn’t possible in traditional golf — and an aspect of TGL that will set it apart and appeal to a new generation of fans.”
McIlroy said: “I have the utmost respect for the game of golf, and the TGL, while rooted in the traditions of the game, is taking a bold step into the increasingly tech-fueled future of sports. TGL will tap into the appeal of team golf within an exciting, fan-friendly environment, comparable to sitting courtside at an NBA game. TGL will widen the appeal of golf to younger and more diverse fans and serve as another avenue to introduce people to the game I love.”
PGA TOUR Commissioner Jay Monahan said: “The TOUR has been committed to aligning our athletes with innovative technology and this initiative combines that vision with a unique golf atmosphere. A primetime experience featuring PGA TOUR players will help attract a broader audience to our sport and the world’s greatest players.”
McCarley said: “We’re blending a sport with 600 years of history with technology on a grand stage, built specifically for a live, primetime competition. This innovative league provides fans a fresh, short-form version of golf in an unmatched coliseum environment designed for a modern audience. We began working on this concept nearly two years ago and we’re happy to be unveiling it today with Tiger and Rory, golf’s two biggest stars.”
(pronounced “tomorrow sports”)
Founded by Tiger Woods, Rory McIlroy, and sports executive Mike McCarley, TMRW Sports is focused on harnessing technology to build progressive approaches in sports, media, and entertainment to create new pathways for the next generation to enjoy sports. TMRW Sports’ first project, TGL, is an innovative league launched in partnership with the PGA TOUR. TMRW Sports is supported by an all-star roster of athletes, celebrities, and business leaders from the worlds of sports, media, technology, and finance who make up a powerful and diverse investor group. TMRW Sports joins Woods’ TGR Ventures and McIlroy’s Symphony Ventures, and is led by McCarley, founder and CEO. For more, visit .
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica and PGA TOUR Canada. Members on the PGA TOUR represent the world’s best players, hailing from 29 countries and territories. The PGA TOUR has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming service on ESPN+. Internationally, PGA TOUR coverage is available across 200+ countries and territories in 27 languages via 43 local broadcast partners, in addition to the digital streaming service platform GOLFTV powered by PGA TOUR. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $3.37 billion.
Fans can follow the PGA TOUR on , the No. 1 site in golf, on the and on social media channels, including , Instagram (in , , and ), , , Twitter (in and ), , , , and .
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KEYWORD: GEORGIA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: ENTERTAINMENT GOLF SPORTS APPS/APPLICATIONS TECHNOLOGY OTHER TECHNOLOGY MOBILE ENTERTAINMENT
SOURCE: TMRW Sports Group
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PUB: 08/24/2022 12:15 PM/DISC: 08/24/2022 12:16 PM