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Wednesday August 17th, 2022 1:19PM

Bakkt Study Finds Nearly 50% of Gig Workers Open to Getting Paid a Portion in Crypto

By The Associated Press

ALPHARETTA, Ga.--(BUSINESS WIRE)--Aug 5, 2022--

Bakkt Holdings, Inc. (NYSE: BKKT) a digital asset platform that unlocks crypto and drives loyalty to create delightful, connected experiences for a broad range of clients, today released findings from its “Gig Workers & Crypto Study” examining various segments of gig workers and their openness to and understanding of cryptocurrency. While the study was fielded during peak crypto volatility between mid-June and early July, 38% said they were open to getting paid in crypto and openness rose to nearly 50% when asked if they were open to getting paid a portion in crypto.

“The increasing appeal and the existing usage of cryptocurrency among gig workers came through clearly in our study,” said Nicolas Cabrera, Chief Product Officer Payments at Bakkt. “While this group could benefit from increased understanding of how crypto can be used, rideshare drivers, food delivery drivers and other gig workers cite crypto as the next generation of currency and are drawn to the potential increase in the value of their pay.”

Crypto adoption is already well underway with this demographic of workers, and they appear to be crypto savvy, with 20% claiming they have already been paid in crypto. Within that group, freelance writers/designers/developers, grocery shoppers, social influencers and those who rent properties were most likely to say they have been previously paid in crypto. And when asked what percentage they would be interested in taking in crypto, gig workers selected 20-40% of income in crypto as the most prominent range (34% overall), including rideshare drivers (42%), handymen (40%), and market sellers (40%).

Commissioned by Bakkt® and conducted via the insights automation platform , the study surveyed 1,018 gig workers across the U.S. and was fielded in June and July 2022, providing insight into how gig workers think about the future of crypto payments, as well as examining how crypto adoption and sentiments vary across gig work segments.

To learn more about this research, please click .

To download the Bakkt App, visit the and .

Bakkt is a digital asset platform that unlocks crypto and drives loyalty to create delightful, connected experiences for a broad range of clients. Bakkt’s platform, available through the Bakkt App and to partners, amplifies consumer spending and bolsters loyalty programs, adding value for all key stakeholders within the Bakkt payments and digital assets ecosystem. Launched in 2018, Bakkt is headquartered in Alpharetta, GA. For more information, visit: | Twitter | LinkedIn

This does not constitute, and should not be construed as, investment advice or a recommendation to buy, sell, or otherwise transact in any investment, including any of the product(s) mentioned herein, or an invitation, offer or solicitation to engage in any investment activity. This information is provided solely on the basis that you will make your own investment decisions, and Bakkt does not take account of any investor's investment objectives, particular needs, or financial situation. It is strongly recommended that you seek professional investment advice before making any investment decision.

Source: Bakkt Holdings, Inc.

Bakkt-C

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CONTACT: Lauren Post, VP – Communications

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA GEORGIA

INDUSTRY KEYWORD: PROFESSIONAL SERVICES DATA MANAGEMENT TECHNOLOGY CRYPTOCURRENCY SOFTWARE FINANCE INTERNET

SOURCE: Bakkt Holdings, Inc.

Copyright Business Wire 2022.

PUB: 08/05/2022 09:29 AM/DISC: 08/05/2022 09:29 AM

http://www.businesswire.com/news/home/20220727005502/en

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