sunny.png
Sunday August 7th, 2022 8:44PM

Report: NCAA makes progress on gender inequality at tourneys

By The Associated Press
Related Articles
  Contact Editor

The NCAA has adequately addressed nine of 23 recommendations for creating comparable NCAA Tournament experiences for men's and women's basketball players, according to a progress report released Wednesday.

College sports' largest governing body hired a third party to evaluate its response to a scathing report issued almost a year ago that criticized gender inequality in the tournaments.

Among the most visible changes noted in the progress report were “March Madness” branding and increased cross-promotion for both tournaments in 2022, as well as the addition of four teams to the women's tournament to create a “First Four” event to bring it in line with the men's tournament structure.

The NCAA men's and women's basketball committees jointly rejected a recommendation to hold simultaneous Final Fours in the same city, the report said, and NCAA leadership decided against changing the Division I basketball administrative structure. That means vice president of women's basketball Lynn Holzman continues to report to senior vice president of basketball Dan Gavitt.

An outside firm was hired to conduct the assessment and that the NCAA was honoring the firm's request to not be identified, as per company policy, NCAA Associate Director of Communications Meghan Durham told The Associated Press in an email.

“The findings of this assessment illustrate our commitment to advance gender equity at NCAA championships. Thanks to a collaborative spirit, significant accomplishments were achieved this past year," NCAA President Mark Emmert said. "We have said it before — our work is not finished. Gender equity must remain a priority for leaders throughout college sports and we look forward to continuing to support these efforts moving forward.”

The initial report published in August was done by Kaplan Hecker & Fink LLP, which was hired after the NCAA failed to provide similar amenities to the teams in the 2021 men’s and women’s Division I tournaments.

The tournaments were played in “bubbles” because of the pandemic, and players blew up social media with complaints that showed disparities between men's and women's weight-training facilities, food, lounge areas and gifts — prompting apologies from NCAA executives.

The Kaplan report said the NCAA failed to uphold its commitment to gender equity by prioritizing its cash-cow men's tournament “over everything else" and put forth the recommendations that the NCAA has enacted or considered.

The issues that women's players drew attention to have been addressed, the progress report noted. And in addition to the branding improvements, the NCAA increased full-time staff working on women's tournament; improved communication between men's and women's basketball committees; began a program to identify and track areas that need to be the same, comparable and different in men's and women's tournament experiences; hired a third party to produce an annual report on gender-equity initiatives; and issued statements on how gender-equity issues are or will be addressed.

The progress report also pointed out the NCAA increased the 2022 women's tournament expenses budget by $6.1 million and that an additional $1 million would be added.

Among areas in progress: hiring a full-time employee to focus on women's and gender-equity issues; initiating third-party assessments of gender-equity progress every five years; emphasizing new corporate sponsorships for the women's tournament; pursuing promotional and marketing opportunities that benefit both tournaments; building on the increased branding visibility with “March Madness” courts and hoops at the women's First Four and first and second rounds.

In the future, the NCAA is looking to pursue standalone rights for the women's tournament once existing media and marketing contracts expire in 2024, the report said, as well as hiring a senior vice president for revenue focusing on both tournaments and creating a women's tournament revenue distribution plan that's more in line with that of the men's tournament.

NCAA revenues surpassed $1 billion in the year before the pandemic and almost $900 million of that was tied to the media rights deal with CBS and Turner for the men’s tournament.

The women’s tournament is part of a package with more than two dozen other NCAA championships that ESPN owns and pays about $34 million per year for through 2023-24. But according to an assessment done for Kaplan by a team of sports media and marketing experts, the women’s tournament will be worth between $81 and $112 million annually beginning in 2025.

___

More AP women’s college basketball: https://apnews.com/hub/womens-college-basketball and https://apnews.com/hub/ap-top-25-womens-college-basketball-poll and https://twitter.com/AP_Top25

  • Associated Categories: Associated Press (AP), AP Sports, AP Online Basketball, College Sports, AP Business, AP Sports - Women's College Basketball
© Copyright 2022 AccessWDUN.com
All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.
Uvalde schools look to fire Chief Arredondo after shooting
Uvalde’s top school official has recommended the firing of the school district police chief who was central to the botched law enforcement response to the elementary school shooting nearly two months ago that killed two teachers and 19 students
5:38PM ( 4 minutes ago )
Outcry after Uvalde pressures schools to keep kids safe
The mass shooting that left 21 people dead inside Robb Elementary school in Uvalde, Texas, has parents there and across the nation demanding safer schools
5:24PM ( 18 minutes ago )
Taking spotlight, Ukraine first lady pleads for more US arms
Ukraine's first lady has emerged from her seclusion at the start of Russia’s invasion to lay the bloody images of the war’s child victims directly before U.S. lawmakers
5:20PM ( 21 minutes ago )
Associated Press (AP)
Venus Williams added as wild card for National Bank Open
Seven-time Grand Slam champion Venus Williams has been given a wild-card entry into the main draw of the National Bank Open next month
4:58PM ( 43 minutes ago )
Report: NCAA makes progress on gender inequality at tourneys
The NCAA has adequately addressed nine of 23 recommendations for creating comparable NCAA Tournament experiences for men’s and women’s basketball players
4:50PM ( 51 minutes ago )
Hartman: 'I owed it to Wake Forest' to return after ACC loss
Quarterback Sam Hartman says he owes it to Wake Forest to return for another season rather than turning pro after a disappointing performance in the Atlantic Coast Conference championship game loss to Pittsburgh
4:22PM ( 1 hour ago )
AP Sports
Hornets forward Bridges facing 3 domestic violence charges
Charlotte Hornets forward Miles Bridges is facing three felony domestic violence charges in Southern California after being accused of assaulting his girlfriend in front of their two children last month
11:06PM ( 18 hours ago )
Las Vegas Aces have found winning ways again under Hammon
The Las Vegas Aces have come out of the All-Star break on a roll, winning three road games and scoring more than 100 points in two of victories
1:47PM ( 1 day ago )
Steph Curry steps out of comfort zone as host of The ESPYS
Fresh off leading the Golden State Warriors to an NBA championship, Stephen Curry is hosting The ESPYS
9:17PM ( 1 day ago )
AP Online Basketball
If All-Star Game decided by HR derby, final score stays same
So let’s say the All-Star Game is tied 3-all after nine innings
6:41PM ( 23 hours ago )
Saban: Alabama players topped $3 million in NIL money
Nick Saban has been vocal about his issues with the status quo in name, image and likeness deals and their use in recruiting
5:34PM ( 1 day ago )
Sankey sees changes in stronger SEC with expansion, playoff
Southeastern Conference Commissioner Greg Sankey says the league “is stronger now than at any other time in our history.”
7:19PM ( 1 day ago )
College Sports
Russia declares plans to grab more land in Ukraine
Ukrainian forces have damaged a bridge that is key to supplying Russian troops in southern Ukraine
4:20PM ( 1 hour ago )
Two GOP primary losers in Colorado fail to pay for recounts
Colorado's secretary of state has informed two candidates who lost their Republican primary races last month that it will not conduct a recount of their races because they have not paid for them
3:52PM ( 1 hour ago )
Senators propose changes to electors law after Capitol riot
A bipartisan group of senators have reached agreement on proposed changes to the Electoral Count Act
3:14PM ( 2 hours ago )
AP Business
Title IX: Ann Meyers Drysdale shares how law shaped her life
Ann Meyers Drysdale was the first woman to receive an athletic scholarship at UCLA
2:43AM ( 1 month ago )
Taylor calls for Griner's release at Hall of Fame induction
Penny Taylor used her induction into the Women’s Basketball Hall of Fame to call for the release of her former Phoenix Mercury teammate Brittney Griner
10:18AM ( 1 month ago )
US Open's $10M purse offers hope for gender pay equality
Dottie Pepper recalls being paired with Meg Mallon for the final round of the 1991 U.S. Women’s Open with what she viewed as an impressive $110,000 first-place prize on the line
4:46PM ( 1 month ago )
AP Sports - Women's College Basketball
Uvalde schools look to fire Chief Arredondo after shooting
Uvalde’s top school official has recommended the firing of the school district police chief who was central to the botched law enforcement response to the elementary school shooting nearly two months ago that killed two teachers and 19 students
5:38PM ( 4 minutes ago )
Outcry after Uvalde pressures schools to keep kids safe
The mass shooting that left 21 people dead inside Robb Elementary school in Uvalde, Texas, has parents there and across the nation demanding safer schools
5:24PM ( 18 minutes ago )
Taking spotlight, Ukraine first lady pleads for more US arms
Ukraine's first lady has emerged from her seclusion at the start of Russia’s invasion to lay the bloody images of the war’s child victims directly before U.S. lawmakers
5:20PM ( 21 minutes ago )
Man saves 5 from house fire; jumps out window to save girl
An Indiana man who ran into a burning home and saved five people, including a 6-year-old girl he jumped out of a second-floor window with, says he’s no hero and the serious injuries he suffered in the dramatic rescue were “all worth it.”
5:19PM ( 22 minutes ago )
Biden announces modest climate actions; pledges more to come
President Joe Biden has announced modest new steps to combat climate change and promised more robust action to come, saying, “This is an emergency and I will look at it that way.”
5:19PM ( 23 minutes ago )