clearn.png
Sunday February 5th, 2023 10:49PM

Tesla launches in Thailand, vying to compete with China EVs

By The Associated Press
Related Articles
  Contact Editor

BANGKOK (AP) — Tesla has launched sales in Thailand, offering its popular Model 3 and Model Y at prices aimed at competing with rivals like China’s BYD.

The company staged a glitzy showcase of its plans Wednesday at Bangkok’s Siam Paragon mall. Online purchases have begun, with plans to deliver vehicles to buyers in the first quarter of next year.

Southeast Asia’s market of more than 600 million consumers is increasingly a focus for automakers looking to expand sales, especially of electric vehicles.

Tesla said the vehicles will have the latest satellite navigation systems and other features such as over-the-air software updates.

The company is selling its Model 3 Long Range and Performance models. The Model Y will be sold in three versions “to meet the specific demands of the EV lifestyle for every Thai driver," the company said.

It said prices will range from 1.76 million Thai baht-2.5 million baht ($50,000-$71,000).

“The price is much lower than we expected. As far as the after-sale service concerns, I'm not worried too much about that as the EV car parts are not very complicated compared to combustible engine cars," said Wit Wongngamdee, who attended the launch with his wife and said he was planning to order one of the models.

Apichat Prasitnarit, another potential buyer, said he was surprised by the price.

“At the same time, other countries' brands are launching their cars here, so we have choices and that's great for consumers,” he said.

Tesla said it will open its first Service Center and Supercharger station in Thailand by March and plans to have at least 10 set up in the country in 2023.

Apart from Tesla and BYD, Nissan Motor Co. has made Thailand a regional EV hub. Mercedes says it is due to announce sales of its EQS450+ soon.

Nithi Thuamprathom, an auto expert for Auto Life Thailand, said Tesla's launch would likely give the EV market in Thailand a big boost, largely thanks to its competitive pricing and brand value, which is an advantage over Chinese automakers like BYD.

“It’s unbelievable that Tesla announced the entry price (of its cheapest model) at 1.7 million Thai baht," he said. “That’s the price of Japanese cars with combustible engines or hybrid engines. This will create such a big change in the market.”

Still, Thailand remains mainly a land of gasoline, diesel and LPG-fueled vehicles, even as a nationwide network of charging stations expands.

“The EV trend is growing in Thailand and there is an increase in the consumer acceptance. But we have to accept that this is just a beginning," Nithi said. “It’s in a pioneering stage.”

___

Associated Press business writer Elaine Kurtenbach contributed to this report.

  • Associated Categories: Associated Press (AP), AP Business, AP Business - Corporate News, AP Technology News
© Copyright 2023 AccessWDUN.com
All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.
Dissident artist Weiwei says China unrest won't alter regime
Dissident Chinese artist and activist Ai Weiwei is taking heart from recent public protests in China over the authorities’ strict COVID-19 policy
5:44AM ( 15 minutes ago )
Tesla launches in Thailand, vying to compete with China EVs
Tesla has launched sales in Thailand, offering its popular Model 3 and Model Y at prices aimed at competing with rivals like China's BYD
5:43AM ( 17 minutes ago )
Train collision in Spain hurts 155, no serious injuries
Spanish officials say two trains have collided near Barcelona and 155 people have been hurt
5:29AM ( 31 minutes ago )
Associated Press (AP)
China's Xi visiting Saudi Arabia amid bid to boost economy
Chinese leader Xi Jinping is attending a pair of regional summits in Saudi Arabia amid efforts to kick-start economic growth weighed down by strict anti-COVID-19 measures
3:37AM ( 2 hours ago )
China announces rollback of strict anti-COVID-19 measures
In a sharp reversal, China has announced a series of measures rolling back some of its most draconian anti-COVID-19 restrictions
1:51AM ( 4 hours ago )
China announces roll-back of strict anti-COVID-19 measures
In a sharp reversal, China has announced a series of measures rolling back some of the most draconian anti-COVID-19 restrictions
1:16AM ( 4 hours ago )
AP Business
Trump Organization convicted in executive tax dodge scheme
Donald Trump’s company has been convicted of tax fraud for a scheme by top executives to avoid paying personal income taxes on perks such as apartments and luxury cars
9:52PM ( 8 hours ago )
Argentina's VP Fernández guilty in $1B fraud, gets 6 years
Argentina's Vice President Cristina Fernández has been found guilty of committing a $1 billion fraud involving public works contracts during her presidency
7:26PM ( 10 hours ago )
For Trump, tax fraud case just one of several legal problems
A New York jury has convicted Donald Trump’s company of tax fraud
7:15PM ( 10 hours ago )
AP Business - Corporate News
Amid outcry, San Francisco pauses on 'killer police robots'
San Francisco supervisors have voted to put the brakes on a controversial policy to let police use robots for deadly force
8:28PM ( 9 hours ago )
San Francisco police can't use deadly robots for now
San Francisco supervisors have voted to put the brakes on a controversial policy to let police use robots for deadly force
6:46PM ( 11 hours ago )
Maryland bans TikTok in state agencies, latest state to act
Maryland Gov. Larry Hogan has announced a ban on the use of TikTok and certain China and Russia-based platforms in the state’s executive branch of government
5:30PM ( 12 hours ago )
AP Technology News
Dissident artist Weiwei says China unrest won't alter regime
Dissident Chinese artist and activist Ai Weiwei is taking heart from recent public protests in China over the authorities’ strict COVID-19 policy
5:44AM ( 16 minutes ago )
Train collision in Spain hurts 155, no serious injuries
Spanish officials say two trains have collided near Barcelona and 155 people have been hurt
5:29AM ( 31 minutes ago )
Ronaldo loses Portugal spot to sully World Cup journey
The dream is still alive for Cristiano Ronaldo at the World Cup
5:27AM ( 33 minutes ago )
Suicide bomber hits Indonesian police station, killing 1
Police in Indonesia say a Muslim militant and convicted bomb-maker who was released from prison last year blew himself up at a police station on the main island of Java, killing an officer and wounding 11 people
5:26AM ( 34 minutes ago )
China eases anti-COVID measures following protests
China has rolled back rules on isolating people with COVID-19 and dropped virus test requirements for some public places
4:59AM ( 1 hour ago )