KENNESAW, Ga.--(BUSINESS WIRE)--Nov 17, 2022--
Yamaha Marine U.S. Business Unit will soon begin to use plant-derived cellulose nanofiber (CNF) reinforced resin in the production of specific watercraft parts. The CNF reinforced resin, developed through a collaborative agreement between Yamaha Motor Co., Ltd. in Japan (“Yamaha Motor”) and Nippon Paper Industries Corporation, Ltd., represents what appears to be one of the world’s first practical use of sustainable material for watercraft parts.*
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Yamaha Marine U.S. Business Unit will soon begin to use plant-derived cellulose nanofiber (CNF) reinforced resin in the production of specific watercraft parts. The parts developed using this material are intended for installation on certain 2024 models of personal watercraft and sport boat engines. The use of this material in the production of Yamaha WaterCraft parts is a step toward the reduction of carbon dioxide as well as the company’s environmental footprint. (Photo: Business Wire)
The parts developed using this material are intended for installation on certain 2024 models of personal watercraft and sport boat engines. The use of this material in the production of Yamaha WaterCraft parts is a step toward the reduction of carbon dioxide as well as the company’s environmental footprint.
“We’re proud to be part of a company that proactively seeks sustainability solutions for its products,” said Ben Speciale, President, Yamaha U.S. Marine Business Unit. “Yamaha Motor has inspired the activities of Yamaha U.S. Marine Business Unit and applauded the 2019 launch of Yamaha Rightwaters™, our sustainability program that seeks to reclaim, mitigate and clean up the plastics we use, increase scientific research, improve habitat and sequester carbon dioxide.”
CNF reinforced resin is a new high-strength material manufactured by kneading and dispersing CNF, a biomass material made from wood resources, into resins such as polypropylene. In addition to being more than 25 percent lighter than existing resin materials, it also has excellent material recyclability, leading to a reduction in the amount of plastics used and greenhouse gas emissions, mainly carbon dioxide.
Working toward the new Medium-Term Management Plan (2022–2024) announced in February, Yamaha Motor continues to strengthen its sustainability efforts. In an effort to accelerate the carbon offset initiatives necessary to achieve its goals, the company will continue promoting the research and development of technologies that contribute to sustainability.
Yamaha Motor is examining the utilization of CNF reinforced resin not only in marine products but also in motorcycles and a wide range of other products in the future.
Yamaha Rightwaters is a national sustainability program that encompasses all of the conservation and water quality efforts of Yamaha U.S. Marine Business Unit. Program initiatives include habitat restoration, support for scientific research, mitigation of invasive species, the reduction of marine debris and environmental stewardship education. Yamaha Rightwaters reinforces Yamaha’s long-standing history of natural resource conservation, support of sustainable recreational fishing and water resources and Angler Code of Ethics, which requires pro anglers to adhere to principles of stewardship for all marine resources.
Yamaha’s U.S. Marine Business Unit, based in Kennesaw, Ga., is responsible for the sales, marketing, and distribution of Yamaha Marine products in the U.S. including Yamaha Outboards, Yamaha WaveRunners , Yamaha Boats, G3 Boats and Skeeter Boats. Supporting 2,400 dealers and boat builders nationwide, Yamaha is the industry leader in reliability, performance, technology and customer service.
*According to research conducted by Yamaha Motor Co., Ltd. and Nippon Paper Industries Co., Ltd.
REMEMBER to always observe all applicable boating laws. Never drink and drive. Dress properly with a USCG-approved personal floatation device and protective gear.
© 2022 Yamaha Motor Corporation, U.S.A. All rights reserved.
This document contains many of Yamaha's valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only and are not intended to be an endorsement.
All information based on availability at time of publication. While every effort has been made to ensure the accuracy of the information contained herein, Yamaha Motor Corporation, U.S.A .does not guarantee such accuracy, correctness, reliability or completeness of the information or anything related directly or indirectly to the use of this information in any way, and can’t be held liable for any errors in or any reliance upon this information.
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CONTACT: Nicholas Genesi
Public Relations Manager
Yamaha U.S. Marine Business Unit
Mobile: (470) 898-7278
[email protected] Wheaton
Wilder+Wheaton for
Yamaha U.S. Marine Business Unit
Mobile: (404) 317-0698
KEYWORD: GEORGIA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: POWERBOATING SPORTS PROFESSIONAL SERVICES SUSTAINABILITY FOREST PRODUCTS NATURAL RESOURCES ENVIRONMENT OTHER MANUFACTURING MARITIME TRANSPORT ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG) MANUFACTURING
SOURCE: Yamaha Marine
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PUB: 11/17/2022 08:00 AM/DISC: 11/17/2022 08:03 AM
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