clearn.png
Sunday September 26th, 2021 3:30AM

Social media's 70-up 'grandfluencers' debunking aging myths

By The Associated Press
Related Articles
  Contact Editor

NEW YORK (AP) — Joan MacDonald’s health was in shambles at age 71. She was overweight and on numerous medications with high cholesterol, rising blood pressure and kidney trouble.

Her daughter, a fitness coach, warned that she'd wind up an invalid if she didn't turn things around. She did, hitting the gym for the first time and learning to balance her diet with the help of a brand new tool, an iPhone.

Now 75, MacDonald is a hype beast for health with a bodybuilder's physique and 1.4 million loyal followers on Instagram.

She's among a growing number of “grandfluencers,” folks 70 and up who have amassed substantial followings on social media with the help of decades-younger fans.

“It's so rare to find someone her age being able to do all these things,” said one of her admirers, 18-year-old Marianne Zapata of Larchmont, New York. “It's just such a positive thing to even think about."

Both aspirational and inspirational, older influencers are turning their digital platforms into gold.

MacDonald has paid partnerships with the sportswear and supplement brand Women's Best, and the stress-busting device Sensate. And she just launched her own health and fitness app not so many years after learning how to use digital technology herself.

On TikTok, four friends who go by @oldgays — the youngest is 65 — have 2.2 million followers, including Rihanna. They have an endorsement deal with Grindr as they delight fans with their clueless answers to pop culture questions.

Others focus on beauty and style, setting up Amazon closets with their go-to looks and putting on makeup tutorials live. Lagetta Wayne, at 78, has teens asking her to be their grandmother as she tends to her vegetables and cooks them up in Suisun City, California, as @msgrandmasgarden on TikTok.

Wayne, with 130,500 followers amassed since joining in June 2020, owes her social media success to a teenage granddaughter. Her very first video, a garden tour, clocked 37,600 likes.

“One day my garden was very pretty and I got all excited about that and I asked her if she would take some pictures of me," Wayne recalled. “She said she was going to put me on TikTok and I said, well, what is TikTok? I had never heard of it.”

Most people ages 50 and up use technology to stay connected to friends and family, according to a 2019 survey by AARP. But less than half use social media daily for that purpose, relying on Facebook above other platforms.

Just 37% of those 70 and older used social media daily in 2019, the research showed. Since coronavirus struck, older creators have expanded their horizons beyond mainstay Facebook and gotten more voracious, often driven by the growing number of feeds by people their own age, said Alison Bryant, senior vice president for AARP.

In the California desert town of Cathedral City, Jessay Martin is the second youngest of the Old Gays at 68.

“I thought I was going to spend the rest of my life relaxing pretty much, and I do, but this is picking up more for us. I had a very structured week where Monday I worked the food bank at the senior center, Tuesday and Friday I did yoga for an hour and a half, Wednesday I was on the front desk at the senior center. I was just sort of floating by, not being social, not putting myself out there in the gay community. And boy, has the Old Gays changed that,” Martin said.

Like MacDonald, they do a lot of myth busting about what's possible in life's sixth, seventh and eighth decades.

“They're showing that anybody can do these things, that you don’t have to be afraid of aging. The 20 and 30 somethings don't often think about that,” Bryant said. “The authenticity that we’re seeing in some of these older influencers is really refreshing. That's part of the complexity of their narratives. They’re bringing other parts of their lives to it. They're grandparents and great-grandparents and spouses. They're more comfortable in their own skins.”

Sandra Sallin, a blogger and artist, has slowly built her following to 25,300 on Instagram. Her reach recently extended to the British Olympic gold-medal diver Tom Daley, who raved about her mother's cheesecake recipe after his coach spotted it online and made it for her athletes and staff. Sallin, a lover of lipstick who focuses on cooking and beauty, also shares photos from her past and other adventures, like her turn last year in a vintage Spitfire high above the Cliffs of Dover.

“I wanted to expand my world. I felt that I was older, that my world was shrinking. People were moving, people were ill,” Sallin said. “So I started my blog because I wanted to reach out. After that, I heard about this thing called Instagram. It was really hard learning it. I really stumbled my way in. I'm shocked because most people who follow me are 30 and 40 years younger. But there are people who are older, who have kind of given up and say, ‘You know, I'm going to start wearing lipstick.'”

Toby Bloomberg, 69, in Atlanta is a Sallin supporter. She discovered Sallin after Sallin competed on the short-lived Food Network show “Clash of the Grandmas.”

“She talks a lot about aging. That's quite an unusual phenomenon on social media, which is obviously dominated by people far younger than we are,” Bloomberg said.

MacDonald said she was surprised at the beginning that people actually cared what she had to say.

“Why would people want to follow an old broad,” she giggled from her home in Ontario, Canada. “My daughter, Michelle, cleared that up. She said it's what you're representing, that people can do what they think they've not been able to do or were told that they couldn't do.”

Grace Maier, 32, is home full time with her two kids, ages 6 months and 2. She follows Barbara Costello, a 72-year-old Connecticut grandmother who uses the handle @brunchwithbabs.

“She does these posts, ‘Did your mom ever tell you?’ and I followed her immediately on Instagram," Maier said. "Her content brings me joy! She's got all of these life hacks and tips that remind me of things my grandma shared with me before she passed. She also doesn't take herself too seriously and just seems like the kind of person who would welcome you into her home.”

Mae Karwowski, founder and CEO of the influencer marketing agency Obviously, has more than 100 influencers in her network between the ages of 60 and 80. With more than a billion users on Instagram alone, she points to the successes on that platform of 93-year-old Helen Ruth Elam (baddiewinkle), 67-year-old Lyn Slater (iconaccidental) and 100-year-old style legend Iris Apfel.

There's another aspect to the reach of seniors: Grandparents and grandchildren who have teamed up to share their adventures together, from traveling the world to Nerf gun battles.

“Mainstream media, I would say, presents a really narrow viewpoint on this age group. What’s great about social media is you can follow a really cool 75-year-old woman who is just doing her thing in Florida and that’s fun. That’s different. And she’s funny,” Karwowski said. “The 21-year-old fashion model influencer is managed. She has a team. She has designers falling all over themselves to give her everything. She has professional photographers. A lot of these 70-plus influencers are doing it all.”

Candace Cima, 74, taught herself to shoot and edit video for Instagram by watching YouTube tutorials. She hopped on the platform in February 2019 as a fresh voice on fashion and style while encouraging her audience not to be afraid of aging. Her husband sometimes helps out with photos for @styleinyour70s.withleslieb (Leslie is her middle name).

“I'm still in that learning curve, I have to be honest. Two and a half years ago, I didn't even know what an influencer was,” said Cima, in Ithaca, New York. “I've always had a lot of ideas about aging. I don't understand why aging has such a negative connotation.”

With 37,900 followers, some of her youngest fans have shared with her why they care: “They don't want to age the way they saw their relatives aging,” Cima said. “They feel like they can learn something.”

___

Follow Leanne Italie on Twitter at http://twitter.com/litalie

  • Associated Categories: Associated Press (AP), AP National News, AP Online National News, Top General short headlines, AP Health, AP Entertainment, AP Business, AP Online - Georgia News, AP Health - Senior Health, AP Technology News
© Copyright 2021 AccessWDUN.com
All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.
Social media's 70-up 'grandfluencers' debunking aging myths
Joan MacDonald’s health was in shambles at age 71
10:06AM ( 10 minutes ago )
Hurricane Ida's aftermath, recovery uneven across Louisiana
The recovery from Hurricane Ida is decidedly uneven four days after the catastrophic storm struck Louisiana
10:03AM ( 12 minutes ago )
Deal with OxyContin maker leaves families angry, conflicted
A landmark settlement in the nation’s opioid epidemic is forcing the owners of OxyContin maker Purdue Pharma to give up the company and pay out $4.5 billion
9:58AM ( 18 minutes ago )
Associated Press (AP)
French children are back to school, wearing masks
Twelve million children in France are back to school for the new academic year
9:33AM ( 42 minutes ago )
Study: Dust near Dutch steel plant 'undesirable' for youths
The future of steel production at a sprawling plant west of Amsterdam is being called into question after an investigation found elevated levels of lead and other deposits in dust falling in nearby residential areas
9:28AM ( 48 minutes ago )
Greek health care workers protest compulsory vaccinations
Hundreds of Greek health care workers accompanied by ambulances with sirens blaring have marched through central Athens to protest regulations mandating coronavirus vaccines for anyone working in their sector
7:25AM ( 2 hours ago )
AP Health
US jobless claims reach a pandemic low as hiring strengthens
The number of Americans seeking unemployment benefits fell last week to 340,000, a pandemic low, another sign that the job market is steadily rebounding from the economic collapse caused by the coronavirus pandemic
9:30AM ( 45 minutes ago )
West Virginia cash-for-worker program seeks more applicants
A program offering cash incentives for out-of-state workers to move to West Virginia has welcomed its first round of new residents, and more people can now apply
9:00AM ( 1 hour ago )
EU pushes for more autonomy amid Afghanistan fallout
European Union ministers are mulling over ways to beef up the 27-nation bloc's strategic autonomy and improve its capacity to respond to future crises
8:52AM ( 1 hour ago )
AP Business
The Latest: Colorado aims vaccine mandate at health workers
Colorado health care workers at facilities, including assisted living homes, nursing homes and hospitals, must be vaccinated against COVID-19 by the end of October under a temporary emergency rule approved the state board of health
11:41AM ( 1 day ago )
The Latest: Australia also records new COVID-19 highs
Australia’s two most populous states have recorded new benchmark highs in COVID-19 infections
10:37PM ( 2 weeks ago )
The Latest: New Zealand allows 12-year-olds to get shots
New Zealand will now allow youths aged 12 to 15 to get vaccinated against the coronavirus
10:03PM ( 2 weeks ago )
AP Health - Senior Health
Hurricane Ida's aftermath, recovery uneven across Louisiana
The recovery from Hurricane Ida is decidedly uneven four days after the catastrophic storm struck Louisiana
10:03AM ( 12 minutes ago )
Deal with OxyContin maker leaves families angry, conflicted
A landmark settlement in the nation’s opioid epidemic is forcing the owners of OxyContin maker Purdue Pharma to give up the company and pay out $4.5 billion
9:58AM ( 18 minutes ago )
Gen. Lee statue can be removed, Virginia Supreme Court rules
The Supreme Court of Virginia has ruled that the state can take down an enormous statue of Confederate Gen. Robert E
9:47AM ( 29 minutes ago )
The Latest: Europe CDC: Give 1st shots before booster shots
The European Centre for Disease Prevention and Control is urging countries to ramp up primary coronavirus vaccine programs and downplayed the need for booster shots
9:45AM ( 30 minutes ago )
The Latest: Roar of aircraft again heard in Kabul
A Taliban media spokesman has tweeted a picture of Qatar military aircraft on the ground at the Hamid Karzai International Airport in Afghanistan
9:45AM ( 31 minutes ago )