clearn.png
Wednesday June 23rd, 2021 2:19AM

Coming to Twitter: Sponsored videos from college athletes

By The Associated Press
Related Articles
  Contact Editor

A company that has partnered with dozens of college athletic departments on name, image and likeness programming announced a deal with Twitter on Thursday that will allow athletes to monetize video posts on the social media platform.

In less than a month, several state laws will go into effect that will make it possible for college athletes to be paid for endorsements, sponsorship deals and personal appearances.

The NCAA also is hoping to have new rules in place by the end of June to govern all Division I athletes and NIL compensation from third parties.

Opendorse's deal with Twitter will give college athletes the opportunity to start earning money from content they create and tweet with just a few taps on a smart phone.

Blake Lawrence, the co-founder of Opendorse and a former Nebraska football player, said the deal with Twitter will ensure that college athletes align with approved advertisers and published videos are compliant with NCAA rules and various state laws.

Among the schools that have deals with Opendorse are Nebraska, Texas, Ohio State, LSU, Indiana and BYU.

Opendorse also partners with several professional players' associations, including the NFL, NBA, NHL and Major League Baseball.

"We’ve built a system that allows the activities of an NBA player to be evaluated differently from that of an NFL player," Lawrence said. “So that same approach you can bring to the collegiate space."

He said if there is a state-by-state approach to NIL legislation, the company is equipped to evaluate activities differently for an athlete in Florida, for example, as opposed to one in Mississippi.

The video athletes can monetize cannot come from the schools and broadcast partners. They must be independently produced.

“This fall when a college sports fan is scrolling through Twitter, they’re going to see a video from their favorite student-athlete and that video could be that athlete providing a postgame recap. Their thoughts on the game they just played,” Lawrence said. “The fan hits play on that video and they will see a five- to 15- to 30-second advertisement before the video plays.

“The difference between that video this fall and that video today is that video this fall will result in compensation directly to that student-athlete.”

The athlete will be paid based on engagement with the video and number of followers.

___

Follow Ralph D. Russo at https://twitter.com/ralphDrussoAP and listen at https://APpodcasts.com

___

More AP college football: https://apnews.com/hub/college-football and https://twitter.com/AP_Top25

  • Associated Categories: Associated Press (AP), AP Sports, AP Online Football, College Sports, AP Sports - College Football
© Copyright 2021 AccessWDUN.com
All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.
Barriers removed, new ones go up, at George Floyd Square
Crews have removed concrete barriers, artwork, flowers and other items from a Minneapolis intersection that has been a sprawling memorial to George Floyd since his death last year
4:25PM ( 20 minutes ago )
US to swiftly boost global vaccine sharing, Biden announces
The White House says the U.S. will swiftly share millions more doses of COVID-19 vaccines with the world
4:24PM ( 21 minutes ago )
Jordan's jump: Chiles soaring into Olympic contention
American gymnast Jordan Chiles heads to the U.S. Championships hoping to move closer to earning an Olympic spot
4:23PM ( 23 minutes ago )
Associated Press (AP)
Swanson stays hot with 2-run HR as Braves top Nationals 5-1
Dansby Swanson continued his power surge by hitting a two-run homer in Atlanta’s four-run sixth inning and the Braves beat Patrick Corbin and the Washington Nationals 5-1
3:46PM ( 59 minutes ago )
Duke's Krzyzewski eager for a final run with the Blue Devils
Duke’s Mike Krzyzewski says he feels the time is right to step away from a Hall of Fame coaching career
3:39PM ( 1 hour ago )
Swanson stays hot with 2-run HR as Braves top Nationals 5-0
Dansby Swanson continued his power surge by hitting a two-run homer in Atlanta’s four-run sixth inning and the Braves beat Patrick Corbin and the Washington Nationals 5-1
3:13PM ( 1 hour ago )
AP Sports
The Latest: Nuggets, Avalanche arena OK for full capacity
Ball Arena in Denver has been approved to return to full capacity for the next round of the NBA and NHL playoffs providing fans wear face coverings
1:15PM ( 3 hours ago )
NFL pledges to halt 'race-norming,' review Black claims
The NFL is pledging to halt the use of “race-norming” in the $1 billion settlement of brain injury claims and to review Black claims for any potential race bias
3:37PM ( 1 day ago )
Reggie Bush among 1st-timers up for College Hall of Fame
Former Southern California star Reggie Bush, who had his Heisman Trophy victory in 2005 vacated for committing NCAA violations, is among the players making their first appearance on the College Football Hall of Fame ballot
12:50PM ( 1 day ago )
AP Online Football
Duke's Krzyzewski to coach 1 final year, hand off to Scheyer
Mike Krzyzewski says next season will be his last leading the Duke program
7:58PM ( 20 hours ago )
No. 1 seed Oklahoma brings home run power to Women's CWS
Oklahoma takes one of the most prolific home run-hitting teams in NCAA Division I history into the Women’s College World Series
6:31PM ( 22 hours ago )
AP source: Duke's Krzyzewski to coach last season in 2021-22
A person familiar with the situation says Duke Hall of Fame basketball coach Mike Krzyzewski will coach his final season with the Blue Devils in 2021-22
2:57PM ( 1 day ago )
College Sports
Democrats push bill allowing college athletes to organize
College athletes would have the right to organize and collectively bargain with schools and conferences under a bill introduced Thursday by Democrats in the House and Senate
1:43PM ( 1 week ago )
The Latest: Kentucky prepares for full capacity for football
Kentucky is planning to open Kroger Field to full capacity for Wildcats football games this fall, along with restoring other fan activities and traditions
4:32PM ( 1 week ago )
LEADING OFF: Joe West to break record for most games as ump
Joe West is set to break the record for most games as a major league umpire with No. 5,376 when he works the Cardinals-White Sox matchup in Chicago
2:47AM ( 1 week ago )
AP Sports - College Football
Barriers removed, new ones go up, at George Floyd Square
Crews have removed concrete barriers, artwork, flowers and other items from a Minneapolis intersection that has been a sprawling memorial to George Floyd since his death last year
4:25PM ( 20 minutes ago )
US to swiftly boost global vaccine sharing, Biden announces
The White House says the U.S. will swiftly share millions more doses of COVID-19 vaccines with the world
4:24PM ( 21 minutes ago )
Jordan's jump: Chiles soaring into Olympic contention
American gymnast Jordan Chiles heads to the U.S. Championships hoping to move closer to earning an Olympic spot
4:23PM ( 23 minutes ago )
Stocks end lower on Wall Street; AMC sinks after stock sale
Stocks closed lower on Wall Street, led by more declines in big technology companies and putting the S&P 500 in the red for the week
4:12PM ( 34 minutes ago )
James Madison stuns No. 1 seed Oklahoma in WCWS opener
Kate Gordon cranked a solo homer in the top of the eighth inning and Odicci Alexander threw a complete game to help James Madison stun top-seeded Oklahoma 4-3 in eight innings in the opening game of the Women’s College World Series
4:08PM ( 37 minutes ago )