clearn.png
Monday May 17th, 2021 9:41PM

AP survey: ADs fear sharing revenue with college athletes

By The Associated Press
Related Articles
  Contact Editor

Back in January, two Democratic senators introduced federal legislation called the College Athlete Bill of Rights.

Among a long list of reforms, there was one item that jumped out as a potential game-changer to college sports: Schools would be required to share 50% of their profit with athletes from revenue-generating sports after accounting for cost of scholarships.

“How does that even work?” Boston College athletic director Patrick Kraft said.

In an Associated Press survey sent to 357 Division I athletic directors, 69% said they would strongly oppose “being required to give college athletes a share of university revenue derived from sports.” Another 19.6% said they somewhat oppose sharing athletic department revenue with athletes.

Almost 77% of athletic directors said many fewer schools would be competitive in sports if schools had to share revenue with athletes and another 13% said somewhat fewer schools would be competitive.

An overwhelming majority of respondents in the survey that granted athletic directors anonymity in exchange for candor said sharing revenue with athletes would make it more difficult for their departments to comply with Title IX and provide equal opportunities to men and women. More than 75% said it would be much more difficult and almost 19% said somewhat more.

“What little revenue 95% of institutions realize through revenue sports, goes toward supporting other sports,” one respondent said. “Paying those 5% of students will devastate the other teams that rely on that revenue to survive....”

Most of the survey respondents came from schools outside the Power Five conferences — only 11 of the 99 ADs who participated in the survey were from the Power Five — the wealthiest and most powerful in college sports that include the Atlantic Coast Conference Big 12, Big Ten, Pac-12 and Southeastern Conference.

Nearly 69% of respondents came from the 22 conference that do not play FBS football.

Dozens of schools have athletic departments that bring in revenue surpassing $100 million annually, but the NCAA says only about 25 in 2019 actually made a profit.

Football is the most common revenue-generating sports along with men's basketball. For schools in the wealthiest conferences such as the Big Ten and Southeastern Conference, media rights contracts with television networks bring hundreds of millions of dollars each year — with football as the centerpiece of those deals.

“I'm funding 31 sports here,” said Kraft, whose school competes in the Atlantic Coast Conference. “I'm trying not only to get the best experience for our football players but for our swimmers and our sailors and our skiers. We're all in this together. So football ticket revenue helps fund that.”

The College Athlete Bill of Rights introduced by Sens. Cory Booker (D-N.J.) and Richard Blumenthal (D-Conn.) is one of six related to college sports in the legislative pipeline on Capitol Hill. It is the only one that is pushing for revenue sharing, which seems like a radical idea, unlikely to survive compromises.

But allowing schools to pay college athletes a stipend of a few thousand dollars per semester to cover the full cost of attendance was once a nonstarter for the NCAA and now it's routinely part of an athletic scholarship. Permitting college athletes to earn money off their name, image and likeness once seemed like a radical idea, but that will soon be a reality.

Plenty of people outside college sports don’t see anything radical about the athletes at the center of a multibillion dollar business sharing in the revenue that business generates.

“College sports revenues have exploded exponentially in the last 15 years, but none of that money has gone to the actual players. To act like the sky will fall if athletes receive a fair share of the money their labor produces is downright disingenuous and fails to acknowledge the major civil rights inequities inherent in the industry,” Sen. Chris Murphy (D-Conn.) said in a statement to the AP.

For some at schools with smaller budgets, the prospect of being forced to share revenue doesn't register as quite so alarming.

“I think we’ve always adapted to whatever the rules are presented, we make changes,” Central Arkansas athletic director Brad Teague said. “We make it work. But what is income at the end of the day? At our level we have no income. There is nothing to share.”

Much of the spending at all levels goes into coaching salaries. Skyrocketing salaries at the top of college sports — with football assistants at Power Five schools commonly drawing $1 million per year pay checks — have raised the market for coaches at all levels and even in other sports.

Teague was among the nearly 29% of athletic directors who said they would strongly favor a law that would allow schools to cap the salaries of coaches and staff. Another 40% said they would somewhat favor a legal way to cap salaries.

To get around antitrust laws would take an act of Congress. The NCAA is already looking for help from federal lawmakers to set national standards for NIL compensation for college athletes. Most of the bills put forth so far have been limited to NIL, but the College Athlete Bill of Rights was a reminder that once Congress gets involved it can be difficult to put limits on how much.

A survey questioned asked ADs about what entities should be responsible for regulating college sports.

Almost 90% said the NCAA should have a lot of responsibility and 74% said the conferences should have a lot of responsibility. As for Congress, 36% said it should have a little responsibility regulating college sports and 55% said it should have no responsibility at all.

___

More AP college basketball: https://apnews.com/Womenscollegebasketball and https://apnews.com/hub/College-basketball and https://twitter.com/AP_Top25

  • Associated Categories: Associated Press (AP), AP Sports, AP Online Football, AP Online Basketball, AP Online Headlines - Washington, AP Online Congress News, College Sports, AP Business, AP Sports - Men's College Basketball
© Copyright 2021 AccessWDUN.com
All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.
Cause of Tiger Woods crash found, officials won't reveal it
The Los Angeles County sheriff says detectives have determined what caused Tiger Woods to crash his SUV last month in Southern California but declined to release details, citing unspecified privacy concerns for the golf star
8:40AM ( 17 minutes ago )
The Latest: Japan puts 2 areas under virus semi-emergency
Japan has designated Osaka and two other areas for coronavirus control steps as infections in those areas rise ahead of the Tokyo Olympics
8:39AM ( 19 minutes ago )
US jobless claims rise to 719K as virus still forces layoffs
The number of Americans applying for unemployment benefits rose by 61,000 last week to 719,000, signaling that many employers are still cutting jobs even as more businesses reopen, vaccines are increasingly administered and federal aid spreads through the economy
8:38AM ( 19 minutes ago )
Associated Press (AP)
Beijing begins to test venues for 2022 Winter Olympics
The organizers of the 2022 Beijing Winter Olympics have started 10 days of testing for the hockey and other indoor venues
7:02AM ( 1 hour ago )
Löw limps closer to exit after Germany's latest painful loss
Joachim Löw’s explanations of what went wrong in the German national team’s latest humiliating loss have become a familiar ritual
6:24AM ( 2 hours ago )
Detectives find cause of Tiger Woods crash but won't reveal
The Los Angeles County sheriff says detectives have determined what caused Tiger Woods to crash his SUV last month in Southern California but would not release details, citing unspecified privacy concerns for the golf star
1:38AM ( 7 hours ago )
AP Sports
High court sympathetic to college athletes in NCAA dispute
The Supreme Court seems sympathetic to college athletes in a dispute with the NCAA over rules limiting their education-related compensation
5:04PM ( 15 hours ago )
Indians not allowing headdresses, painted faces at games
Cleveland Indians fans won't be allowed inside Progressive Field wearing Native American headdresses or face paint
1:06PM ( 19 hours ago )
Ball in their court: Justices take on NCAA restrictions
With the March Madness basketball tournament ongoing, the Supreme Court will hear arguments in a case about how colleges can reward athletes who play Division I basketball and football
7:01AM ( 1 day ago )
AP Online Football
Nets lose Harden but beat Rockets, move into first in East
Kyrie Irving had 31 points and a season-high 12 assists, and the Brooklyn Nets overcame the loss of James Harden to beat the Houston Rockets 120-108 and move into first place in the Eastern Conference
10:05PM ( 10 hours ago )
UConn's Paige Bueckers is AP women's player of the year
UConn star Paige Bueckers is the first freshman ever to win The Associated Press women's basketball player of the year
4:01PM ( 16 hours ago )
Emmert promises WBCA he will work to fix 'stark' inequities
NCAA President Mark Emmert has promise the Women’s Basketball Coaches Association he will work with coaches to fix the “stark difference” between the Division I men’s and women’s tournaments
2:06PM ( 18 hours ago )
AP Online Basketball
New GOP-led voting restrictions move forward in Texas
Texas Republicans have begun passing sweeping new voting restrictions in America's biggest red state
6:38AM ( 2 hours ago )
7 Hong Kong democracy leaders convicted as China clamps down
Seven Hong Kong pro-democracy advocates have been convicted on charges of organizing and participating in massive anti-government protests in 2019 that triggered a crackdown on dissent
6:24AM ( 2 hours ago )
Biden launches community corps to boost COVID vaccinations
The Biden administration is unveiling a coalition of community, religious and celebrity partners to promote COVID-19 shots as it seeks to overcome vaccine hesitancy
6:00AM ( 2 hours ago )
AP Online Headlines - Washington
Biden plan would spend $16B to clean up old mines, oil wells
President Joe Biden’s plan to transform America’s infrastructure includes $16 billion to plug old oil and gas wells and clean up abandoned mines
12:08AM ( 8 hours ago )
Biden says Rangers making mistake by allowing full capacity
President Joe Biden tells ESPN it was a mistake for the Texas Rangers to allow full capacity at their ballpark for their first game
11:38PM ( 9 hours ago )
Georgia lawmakers ink final deal on $27.3B state budget
Georgia lawmakers have agreed to a 2022 budget that restores some money to K-12 education, increases some mental health funding, and pays nursing home operators more
11:30PM ( 9 hours ago )
AP Online Congress News
Baylor beats Arkansas 81-72 for first Final Four in 71 years
Baylor reached the Final Four for the first time in 71 years, getting 22 points from MaCio Teague and a dominating defensive performance from Davion Mitchell to beat Arkansas 81-72
2:34AM ( 2 days ago )
Houston tops Oregon State, reaches 1st Final Four since '84
Houston overcame a blown 17-point lead to hold off Oregon State 67-61 in the NCAA Tournament and reach the Final Four for the first time in 37 years
12:19AM ( 2 days ago )
McDonald powers Arizona past Indiana and into Final Four
Aari McDonald scored 33 points and No. 3 seed Arizona beat No. 4 Indiana 66-53 to earn its first trip to the Final Four of the women’s NCAA Tournament
11:38PM ( 2 days ago )
College Sports
The Latest: Germany's president receives AstraZeneca vaccine
Germany’s 65-year-old president has received the AstraZeneca vaccine in a signal of confidence after the country restricted the vaccine's use in people under 60
6:31AM ( 2 hours ago )
The Latest: French lawmakers to vote on new virus measures
France’s prime minister has defended the government’s plans to close schools for at least three weeks and to ban domestic travel for a month to slow a resurgence of the coronavirus
6:14AM ( 2 hours ago )
The Latest: Hong Kong to resume use of BioNTech-Pfizer shots
Hong Kong will resume administering the coronavirus vaccine developed by Pfizer and BioNTech on Monday following a 12-day suspension over packaging defects detected in one batch
5:58AM ( 3 hours ago )
AP Business
ACC ends forgettable season with early NCAA Tournament exit
The Atlantic Coast Conference had a regular season that didn't live up to this league's lofty standards
12:00AM ( 3 days ago )
Unbeaten Zags keep rolling with 83-65 rout of Creighton
Top-seeded Gonzaga did against Creighton what it’s done throughout this unblemished season
11:58PM ( 3 days ago )
No. 11 UCLA beats 'Bama 88-78 in OT to reach Elite Eight
Jaime Jaquez Jr. scored 17 points, hitting two big jumpers early in overtime, and No. 11 seed UCLA held to beat No. 2 seed Alabama 88-78 in overtime in a Sweet 16 showdown Sunday night
10:04PM ( 3 days ago )
AP Sports - Men's College Basketball
Cause of Tiger Woods crash found, officials won't reveal it
The Los Angeles County sheriff says detectives have determined what caused Tiger Woods to crash his SUV last month in Southern California but declined to release details, citing unspecified privacy concerns for the golf star
8:40AM ( 17 minutes ago )
The Latest: Japan puts 2 areas under virus semi-emergency
Japan has designated Osaka and two other areas for coronavirus control steps as infections in those areas rise ahead of the Tokyo Olympics
8:39AM ( 19 minutes ago )
US jobless claims rise to 719K as virus still forces layoffs
The number of Americans applying for unemployment benefits rose by 61,000 last week to 719,000, signaling that many employers are still cutting jobs even as more businesses reopen, vaccines are increasingly administered and federal aid spreads through the economy
8:38AM ( 20 minutes ago )
Migrants freed without court notice — sometimes no paperwork
Overwhelmed and underprepared, U.S. authorities are releasing migrant families on the Mexican border without notices to appear in immigration court or sometimes without any paperwork at all
8:36AM ( 22 minutes ago )
UK: Black adviser quits government in wake of racism report
The most senior Black adviser to British Prime Minister Boris Johnson has resigned
7:09AM ( 1 hour ago )