clearn.png
Wednesday April 14th, 2021 6:37AM

Super Bowl reaches game's smallest TV audience since 2006

By The Associated Press

NEW YORK (AP) — The pandemic-era Super Bowl between the Tampa Bay Buccaneers and Kansas City Chiefs reached the big game's smallest television audience since 2006.

An estimated 92 million people tuned in across the country to watch the Bucs' 31-9 victory, the Nielsen company said Tuesday. Add in a record number of people who streamed the game online and CBS said the total audience was 96.4 million.

That's down from the 101.3 million people who watched the 2020 game between Kansas City and San Francisco. The New England-Seattle Super Bowl in 2015 was the most-watched game with 114.4 million viewers.

The Super Bowl is annually television's most-watched event.

Given that the game turned into a rout, and the coronavirus cut down on the number of annual Super Bowl watch parties, it could have been worse for CBS, said Andy Billings, director of the sports communication program at the University of Alabama.

“There are a lot of people who go to Super Bowl parties,” Billings said. “They're viewers, but they're really along for the ride.”

The 2006 game between Seattle and Pittsburgh reached 90.7 million viewers. The game cracked the 100 million mark for the first time in 2010, and did so for nine of the next ten years. Yet with the increased power of streaming services offering more options, that might be a hard figure to reach again.

The Bucs and Chiefs are from relatively small television markets, which also likely held viewership down, said Jeffrey Silverman, science and analytics director for the research firm Samba TV.

The best ratings came in Kansas City and, oddly enough, Boston — meaning more people were interested in the game in the home of Bucs quarterback Tom Brady's old team, the New England Patriots, than his new one. Tampa Bay came in third.

New England states all did better than the rest of the country, Samba's research showed.

The natural tendency of viewers to drift away from non-competitive games was tough luck for advertisers who chose to place their commercials in the fourth quarter hoping for a down-to-the-wire finish, said Ashwin Navin, Samba's CEO and co-founder.

“The best deal was in the first half,” Navin said.

CBS said 20.4 million people watched the series premiere of “The Equalizer,” a procedural drama starring Queen Latifah. Given television's most-prized time slot, the show had the biggest audience for an entertainment program since the Academy Awards last year.

A special episode of Stephen Colbert's “Late Show” reached 4.8 million people, its season best.

___

More AP NFL coverage: https://apnews.com/NFL and https://twitter.com/AP_NFL

  • Associated Categories: Associated Press (AP), AP Sports, AP Online Football, AP Entertainment, AP Online TV News, AP Sports - NFL
© Copyright 2021 AccessWDUN.com
All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.
Police: Multiple people shot at Minnesota clinic; 1 arrested
Authorities say multiple people were shot at a Minnesota health clinic and a suspect was taken into custody afterward
3:29PM ( 23 minutes ago )
Fox News leader signs new contract, no ‘pivot’ planned
Fox News Media' CEO has signed a contract extension
3:23PM ( 29 minutes ago )
Mary Wilson, longest-reigning original Supreme, dies at 76
Mary Wilson, the longest-reigning original Supreme, has died at 76 years old
3:16PM ( 35 minutes ago )
Associated Press (AP)
Wolves' Beasley gets 120-day sentence for gun threat
Minnesota Timberwolves guard Malik Beasley has been sentenced to 120 days in jail after pleading guilty to a felony charge of threats of violence
2:56PM ( 55 minutes ago )
Hunter's knee surgery gives Hawks yet another medical hurdle
De’Andre Hunter’s knee surgery is the latest medical setback that threatens the Atlanta Hawks’ efforts to end a streak of three consecutive losing seasons
2:35PM ( 1 hour ago )
Marty Schottenheimer, NFL coach with 200 wins, dies at 77
The longtime NFL coach Marty Schottenheimer has died
2:30PM ( 1 hour ago )
AP Sports
AP source: Chiefs' Mahomes to have surgery on toe injury
Kansas City Chiefs quarterback Patrick Mahomes will have surgery this week on the turf toe injury he suffered in the playoffs
11:36AM ( 4 hours ago )
Vaccine drive gains speed, but maskless fans fuel worries
The drive to vaccinate Americans against the coronavirus is gaining speed and newly recorded cases have fallen to their lowest level in three months, but authorities worry that raucous Super Bowl celebrations could fuel new outbreaks
10:05PM ( 17 hours ago )
Bucs hope to keep core together to chase another Super Bowl
Tom Brady’s coming back
8:48PM ( 19 hours ago )
AP Online Football
UK's Princess Eugenie gives birth to 1st child, a baby boy
Buckingham Palace says Britain’s Princess Eugenie has given birth to a baby boy
2:31PM ( 1 hour ago )
Queer online series meets eager Russian LGBTQ audience
Russian film director Andrei Fenochka says his online series about queer young people is important for LGBTQ people in a country that bans gay “propaganda” among minors
1:39PM ( 2 hours ago )
Mystery metal monolith turns out to be Turkish govt gimmick
A metal monolith that mysteriously appeared and disappeared on a field in southeast Turkey has turned out to be a publicity gimmick ahead of a government event during which Turkish President Recep Tayyip Erdogan announced a space program for the country
1:15PM ( 2 hours ago )
AP Entertainment
Paris Hilton says she was abused as teen at Utah school
Paris Hilton testified about abuse she says she suffered years ago at a boarding school in Utah, as she lobbied Monday for a bill seeking to regulate the state’s troubled teen industry
10:11PM ( 17 hours ago )
New this week: Sia, Clarice Starling and Kristen Wiig
This week’s new entertainment releases includes new music from Sia as well as an accompanying film from the pop star called “Music.”
1:45PM ( 1 day ago )
The Latest: Brady, Bucs dominate Chiefs 31-9 in Super Bowl
Tom Brady threw two of his three touchdown passes to Rob Gronkowski and the Tampa Bay defense frustrated Patrick Mahomes to lead the Buccaneers to an 31-9 victory over the Kansas City Chiefs on Sunday night for Brady’s record seventh Super Bowl title
10:12PM ( 1 day ago )
AP Online TV News
Chiefs head into offseason with core intact, plenty of holes
The Chiefs were so confident in their Super Bowl-winning roster from the 2019 season that they did everything they could to bring it back intact, signing quarterback Patrick Mahomes and defensive tackle Chris Jones to huge deals and reworking other contracts to make the numbers fit in the salary cap
2:32PM ( 1 day ago )
The Latest: WHO head raises questions about vaccines
 The head of the World Health Organization said the emergence of new COVID-19 variants has raised questions about whether or not existing vaccines will work
12:22PM ( 1 day ago )
Tampa mayor frustrated by maskless fans after Super Bowl
So much for the mayor's order requiring masks at Super Bowl parties
11:57AM ( 1 day ago )
AP Sports - NFL
Police: Multiple people shot at Minnesota clinic; 1 arrested
Authorities say multiple people were shot at a Minnesota health clinic and a suspect was taken into custody afterward
3:29PM ( 23 minutes ago )
Fox News leader signs new contract, no ‘pivot’ planned
Fox News Media' CEO has signed a contract extension
3:23PM ( 29 minutes ago )
Mary Wilson, longest-reigning original Supreme, dies at 76
Mary Wilson, the longest-reigning original Supreme, has died at 76 years old
3:16PM ( 35 minutes ago )
The Latest: Raskin chokes up talking about Capitol attack
Rep. Jamie Raskin, the lead House impeachment manager, grew emotional as he concluded the Democrats’ first round of arguments in former President Donald Trump’s second impeachment trial
3:15PM ( 37 minutes ago )
Election of Democratic chair portends change at post office
A former labor leader and Obama administration official is the new chair of the U.S. Postal Service Board of Governors
3:11PM ( 40 minutes ago )